[Board] relationship with sub brands
Helena Mitasova
hmitaso at ncsu.edu
Wed Jul 5 15:15:45 PDT 2017
Regarding geoforall - treating it as a project with its own logo can be
done right away without further approvals - at least I think so.
Modifying the logo to match in terms of colors and font would be preferable
but I would be hesitant to do it without at least an advisory board
discussion and approval.
This is just my opinion, Helena
On Wed, Jul 5, 2017 at 6:13 PM, Jody Garnett <jody.garnett at gmail.com> wrote:
> I have an action item from today's marketing / website rebranding meeting
> to discuss use of sub brands with the board. This is starting to touch on
> the relationship we have worked out with GeoForAll, OSGeo Live, Local
> Chapters and OSGeo Projects.
>
> Here are the meeting notes:
>
>
> -
>
> Review of OSGeo Live branding history
> -
>
> Discussion on relationship between projects and osgeo
> -
>
> We have an answer about “Live” - it is a live demonstration of
> software, rather than a static demo.
> -
>
> We have a strong relationship and we could ask OSGeo Live to use
> the OSGeo logo unaltered, however that does not answer the general problem
> (of how to work with sub brands)
>
>
> -
>
> Review of project branding, join OSGeo with branding in place
> -
>
> Approach: Ask project to host “OSGeo Project” (or “OSGeo Community)
> branding with with logo on their website
>
>
> -
>
> Review of OSGeo Local Chapter branding, variations on OSGeo logo, etc..
> -
>
> Not sure we can provide enough guidance without weakening the OSGeo
> brand
> -
>
> Take the same approach as for projects, local chapters can do their
> own thing, but we ask for a “OSGeo Local Chapter” logo unaltered linking
> back to osgeo website.
> -
>
> We understand that doing their own thing may involve local chapters
> simply using the OSGeo logo unaltered and they are welcome to do so.
>
>
> -
>
> GeoForAll
> -
>
> This is a hard sub-brand because it is a collaboration between
> OSGeo and external parties
> -
>
> Existing logo is much loved, and communicates well.
> -
>
> Options:
> -
>
> Treat GeoForAll like a normal project, we can adopt the same
> information sheet layout and use the GeoForAll logo and website links at
> the bottom
> -
>
> Update the logo to match, use the same two color and font
> approach.
> (this is the preference of geoforall volunteers making content)
>
>
> --
> Jody Garnett
>
> _______________________________________________
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> Board at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/board
>
--
Helena Mitasova
Professor
Department of Marine, Earth and Atmospheric Sciences
North Carolina State University
1125 Jordan Hall
NCSU Box 8208
Raleigh, NC 27695-8208
http://www4.ncsu.edu/~hmitaso/
http://geospatial.ncsu.edu/
email: hmitaso at ncsu.edu
ph: 919-513-1327 (no voicemail)
fax 919 515-7802
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