[Board] relationship with sub brands

Jody Garnett jody.garnett at gmail.com
Wed Jul 5 16:16:44 PDT 2017


Thanks Helena:

In email Peter Mooney selected geoforall_logo2 from the following image,
and the content has (I believe now been sent to the printer). This is the
one where the logo is modified in terms of color and font, and looks fairly
sharp.
​
 geoforall_branding.png
<https://drive.google.com/file/d/0B022m344wU7hUHljaHUwZjRNZ0k/view?usp=drive_web>
​
Helena based on your hesitation can you take the following mock-ups to the
geoforall advisor board for review?

Even with the reuse of the color and font, Marc and the graphics designer
almost had a heart attack when they saw the above image. It had been quite
some time since we had talked about sub brands, and the mock one-page
handout (done in geoforall colors) looked like a candy package:
​
 GeoForAll_A4_Info1.pdf
<https://drive.google.com/file/d/0B022m344wU7hNWsybDg5cjd3d2c/view?usp=drive_web>
​


--
Jody Garnett

On 5 July 2017 at 15:15, Helena Mitasova <hmitaso at ncsu.edu> wrote:

> Regarding geoforall - treating it as a project with its own logo can be
> done right away without further approvals - at least I think so.
> Modifying the logo to match in terms of colors and font would be
> preferable but I would be hesitant to do it without at least an advisory
> board discussion and approval.
>
> This is just my opinion, Helena
>
> On Wed, Jul 5, 2017 at 6:13 PM, Jody Garnett <jody.garnett at gmail.com>
> wrote:
>
>> I have an action item from today's marketing / website rebranding meeting
>> to discuss use of sub brands with the board. This is starting to touch on
>> the relationship we have worked out with GeoForAll, OSGeo Live, Local
>> Chapters and OSGeo Projects.
>>
>> Here are the meeting notes:
>>
>>
>>    -
>>
>>    Review of OSGeo Live branding history
>>    -
>>
>>       Discussion on relationship between projects and osgeo
>>       -
>>
>>       We have an answer about “Live” - it is a live demonstration of
>>       software, rather than a static demo.
>>       -
>>
>>       We have a strong relationship and we could ask OSGeo Live to use
>>       the OSGeo logo unaltered, however that does not answer the general problem
>>       (of how to work with sub brands)
>>
>>
>>       -
>>
>>    Review of project branding, join OSGeo with branding in place
>>    -
>>
>>       Approach: Ask project to host “OSGeo Project” (or “OSGeo
>>       Community) branding with with logo on their website
>>
>>
>>       -
>>
>>    Review of OSGeo Local Chapter branding, variations on OSGeo logo,
>>    etc..
>>    -
>>
>>       Not sure we can provide enough guidance without weakening the
>>       OSGeo brand
>>       -
>>
>>       Take the same approach as for projects, local chapters can do
>>       their own thing, but we ask for a “OSGeo Local Chapter” logo unaltered
>>       linking back to osgeo website.
>>       -
>>
>>       We understand that doing their own thing may involve local
>>       chapters simply using the OSGeo logo unaltered and they are welcome to do
>>       so.
>>
>>
>>       -
>>
>>    GeoForAll
>>    -
>>
>>       This is a hard sub-brand because it is a collaboration between
>>       OSGeo and external parties
>>       -
>>
>>       Existing logo is much loved, and communicates well.
>>       -
>>
>>       Options:
>>       -
>>
>>          Treat GeoForAll like a normal project, we can adopt the same
>>          information sheet layout and use the GeoForAll logo and website links at
>>          the bottom
>>          -
>>
>>          Update the logo to match, use the same two color and font
>>          approach.
>>          (this is the preference of geoforall volunteers making content)
>>
>>
>> --
>> Jody Garnett
>>
>> _______________________________________________
>> Board mailing list
>> Board at lists.osgeo.org
>> https://lists.osgeo.org/mailman/listinfo/board
>>
>
>
>
> --
> Helena Mitasova
> Professor
> Department of Marine, Earth and Atmospheric Sciences
> North Carolina State University
> 1125 Jordan Hall
> NCSU Box 8208
> Raleigh, NC 27695-8208
> http://www4.ncsu.edu/~hmitaso/
> http://geospatial.ncsu.edu/
>
> email: hmitaso at ncsu.edu
> ph: 919-513-1327 <(919)%20513-1327> (no voicemail)
> fax 919 515-7802 <(919)%20515-7802>
>
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