[OSGeo-Conf] Fwd: FOSS4G 2007

[Paul Ramsey]

I don't think you're "getting it", Venka.  The "brand" is "OSGeo". By  
making other things (FOSS4G) equivalent to "OSGeo" you are reducing  
the potency of the "OSGeo" mark.  This is why "Coke" doesn't also  
market "SooperDrink, it's just like Coke".

Parenthetically, I have to also admit, as a native English speaker,  
that it took me some time to stop reflexively thinking "that's the  
stupidest goddamn acronym I've ever heard" whenever I heard/read  
someone use thing term "FOSS".  Trust me, it sounds really dumb.

Paul


On 27-Oct-06, at 6:10 PM, venka.osgeo wrote:

> Frank Warmerdam wrote:
> ...
>>> I think making good use of the FOSS4G brand would
>>> not erode OSGeo's brand.
>> Venka,
>> I think having two "destinations", one osgeo.org, and one  
>> foss4g.org, erodes
>> our branding influence.
>> I'm willing to accept you see it differently.
>
> I am not thinking of two "destinations". In
> that sense there is no difference in how
> you and me see things.
>
> To explain further, we registered two domain
> names www.grass-japan.org and www.foss4g.org in 2004.
> Both of them are the same destination (virtual).
>
> A different example,
> we established the Japan-Vietnam Geoinformatics Consortium (JVGC)
> in 2001. JVGC is well branded at least inside Vietnam.
> JVGC organizers the "GeoInformatics for Spatial-Infrastructure  
> Development in Earth & Allied Sciences (GIS-IDEAS)" once in
> two years in  Vietnam. GIS-IDEAS is also well branded
> at least in Vietnam. JVGC members see GIS-IDEAS as their
> own.
>
> We have to workout some technical solution (virtual hosting)
> to see that OSGeo brand and FOSS4G brand lead to the same
> destination.
>
>  or that OSGeo uses the FOSS4G brand for its
> conference activity only. OSGeo brand encompassing
> FOSS4G brand.
>
> If you are worried that foss4g.org is not "owned"
> by OSGeo, I think something can be worked out
> as regards this.
>
> Regards
>
> Venka
>
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