[OSGeo-Conf] Fwd: FOSS4G 2007

[venka.osgeo]

Paul Ramsey wrote:
> I don't think you're "getting it", Venka.  

Sorry, looking from my side, don't think you are "getting it"
either.

> The "brand" is "OSGeo". By 
> making other things (FOSS4G) equivalent to "OSGeo" you are reducing the 
> potency of the "OSGeo" mark.  This is why "Coke" doesn't also market 
> "SooperDrink, it's just like Coke".

"Coke" is not the only (or good) example.

"Toyota" very successfully markets "Lexus"
"NTT" very successfully markets "DOCOMO"
"Panasonic" very successfully markets "Let's Note"
"Sony" very successfully markets "Vaio"
"Sharp" very successfully markets "Aquios"
"Honda" very successfully markets "Asimo"
"Suzuki" very successfully markets "Maruti" (in India)
"IBM" (now Lenova) successfully market "ThinkPad"

and this list could go on and on...

> Parenthetically, I have to also admit, as a native English speaker, that 
> it took me some time to stop reflexively thinking "that's the stupidest 
> goddamn acronym I've ever heard" whenever I heard/read someone use thing 
> term "FOSS".  Trust me, it sounds really dumb.

My whole contention is that geoinformatics technology has
to be localized and not only cater "native English speaker"s
English being the only language that I can use comfortably
for my written communication (maybe that qualifies me a to be
called "native English" user), FOSS does not sound "dumb" to
me or many of my other colleagues that I am associated with.

Regards

Venka

> 
> Paul
> 
> 
> On 27-Oct-06, at 6:10 PM, venka.osgeo wrote:
> 
>> Frank Warmerdam wrote:
>> ...
>>>> I think making good use of the FOSS4G brand would
>>>> not erode OSGeo's brand.
>>> Venka,
>>> I think having two "destinations", one osgeo.org, and one foss4g.org, 
>>> erodes
>>> our branding influence.
>>> I'm willing to accept you see it differently.
>>
>> I am not thinking of two "destinations". In
>> that sense there is no difference in how
>> you and me see things.
>>
>> To explain further, we registered two domain
>> names www.grass-japan.org and www.foss4g.org in 2004.
>> Both of them are the same destination (virtual).
>>
>> A different example,
>> we established the Japan-Vietnam Geoinformatics Consortium (JVGC)
>> in 2001. JVGC is well branded at least inside Vietnam.
>> JVGC organizers the "GeoInformatics for Spatial-Infrastructure 
>> Development in Earth & Allied Sciences (GIS-IDEAS)" once in
>> two years in  Vietnam. GIS-IDEAS is also well branded
>> at least in Vietnam. JVGC members see GIS-IDEAS as their
>> own.
>>
>> We have to workout some technical solution (virtual hosting)
>> to see that OSGeo brand and FOSS4G brand lead to the same
>> destination.
>>
>>  or that OSGeo uses the FOSS4G brand for its
>> conference activity only. OSGeo brand encompassing
>> FOSS4G brand.
>>
>> If you are worried that foss4g.org is not "owned"
>> by OSGeo, I think something can be worked out
>> as regards this.
>>
>> Regards
>>
>> Venka
>>
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