[OSGeo-Conf] Fwd: FOSS4G 2007

Paul Ramsey pramsey at refractions.net
Fri Oct 27 22:44:57 EDT 2006


Apologies for my absurd, over the top, tone. Way out of line. Mea culpa.
Sorry again.
Paul

On 27-Oct-06, at 7:41 PM, venka.osgeo wrote:

> Paul Ramsey wrote:
>> I don't think you're "getting it", Venka.
>
> Sorry, looking from my side, don't think you are "getting it"
> either.
>
>> The "brand" is "OSGeo". By making other things (FOSS4G) equivalent  
>> to "OSGeo" you are reducing the potency of the "OSGeo" mark.  This  
>> is why "Coke" doesn't also market "SooperDrink, it's just like Coke".
>
> "Coke" is not the only (or good) example.
>
> "Toyota" very successfully markets "Lexus"
> "NTT" very successfully markets "DOCOMO"
> "Panasonic" very successfully markets "Let's Note"
> "Sony" very successfully markets "Vaio"
> "Sharp" very successfully markets "Aquios"
> "Honda" very successfully markets "Asimo"
> "Suzuki" very successfully markets "Maruti" (in India)
> "IBM" (now Lenova) successfully market "ThinkPad"
>
> and this list could go on and on...
>
>> Parenthetically, I have to also admit, as a native English  
>> speaker, that it took me some time to stop reflexively thinking  
>> "that's the stupidest goddamn acronym I've ever heard" whenever I  
>> heard/read someone use thing term "FOSS".  Trust me, it sounds  
>> really dumb.
>
> My whole contention is that geoinformatics technology has
> to be localized and not only cater "native English speaker"s
> English being the only language that I can use comfortably
> for my written communication (maybe that qualifies me a to be
> called "native English" user), FOSS does not sound "dumb" to
> me or many of my other colleagues that I am associated with.
>
> Regards
>
> Venka
>
>> Paul
>> On 27-Oct-06, at 6:10 PM, venka.osgeo wrote:
>>> Frank Warmerdam wrote:
>>> ...
>>>>> I think making good use of the FOSS4G brand would
>>>>> not erode OSGeo's brand.
>>>> Venka,
>>>> I think having two "destinations", one osgeo.org, and one  
>>>> foss4g.org, erodes
>>>> our branding influence.
>>>> I'm willing to accept you see it differently.
>>>
>>> I am not thinking of two "destinations". In
>>> that sense there is no difference in how
>>> you and me see things.
>>>
>>> To explain further, we registered two domain
>>> names www.grass-japan.org and www.foss4g.org in 2004.
>>> Both of them are the same destination (virtual).
>>>
>>> A different example,
>>> we established the Japan-Vietnam Geoinformatics Consortium (JVGC)
>>> in 2001. JVGC is well branded at least inside Vietnam.
>>> JVGC organizers the "GeoInformatics for Spatial-Infrastructure  
>>> Development in Earth & Allied Sciences (GIS-IDEAS)" once in
>>> two years in  Vietnam. GIS-IDEAS is also well branded
>>> at least in Vietnam. JVGC members see GIS-IDEAS as their
>>> own.
>>>
>>> We have to workout some technical solution (virtual hosting)
>>> to see that OSGeo brand and FOSS4G brand lead to the same
>>> destination.
>>>
>>>  or that OSGeo uses the FOSS4G brand for its
>>> conference activity only. OSGeo brand encompassing
>>> FOSS4G brand.
>>>
>>> If you are worried that foss4g.org is not "owned"
>>> by OSGeo, I think something can be worked out
>>> as regards this.
>>>
>>> Regards
>>>
>>> Venka
>>>
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