[OSGeo-Conf] Fwd: FOSS4G 2007

[Tyler Mitchell]

On 27-Oct-06, at 7:41 PM, venka.osgeo wrote:

>
>> The "brand" is "OSGeo". By making other things (FOSS4G) equivalent  
>> to "OSGeo" you are reducing the potency of the "OSGeo" mark.  This  
>> is why "Coke" doesn't also market "SooperDrink, it's just like Coke".
>
> "Coke" is not the only (or good) example.
> "Toyota" very successfully markets "Lexus"

I'm not only concerned about 'potency', but we also need to consider  
that by adding another 'product' to OSGeo, it will increase our need  
for additional branding.  I know for many this is boring and simple  
stuff, but for the Visibility Committee it is very stressful.  We are  
continually trying to tighten up our image.  To add another 'facet'  
to OSGeo, that can't simply share the same name, logo, web site name,  
etc. it gets very confusing, at least for me.

I think we are too quickly throwing away OSGeo as if it is a bad name  
- it is what we are all working for!

Tyler