[OSGeo-Discuss] Code of Conduct in Real Case

Pat Tressel ptressel at myuw.net
Thu Jun 25 01:18:34 PDT 2015

Peter --

I'm trying to improve the presentation.  Ok?  Thanks.

> The conversation has gone on to the question of diversity in STEM fields,
> but if I can return to the original presentation for a moment...
> Perhaps we could look at it from a different perspective, namely, that of
> marketing and branding.  Is this an effective advertisement?  Does it
> accomplish the intended purpose?  (Full disclosure:  I'm not a
> professional, though I have worked for an advertising placement company.  I
> am, however, very much a fan of good advertising and follow industry news.)
> Let's say we don't know what the purpose is.  What can we extract from the
> presentation itself?  The majority of the presentation is selling "other
> reasons" to attend FOSS4G 2015 besides the content of the conference
> itself.  A significant portion advertises travel to Seoul, and includes
> traditional travel themes -- culture, entertainment, food, sights.  Another
> has the feeling of a business development promotion.  Another portion
> emphasizes interaction with other attendees, and especially fun interaction.
> What can we infer about the intended audience?  With the exception of the
> three elements discussed in this thread, the presentation appears neutral.
> The Dali image, Girls' Generation, and multiple images of alcoholic
> beverages are elements that would appear intended to appeal to a specific
> demographic, unmarried men below middle-age.
> no, plainly wrong.

?  Proof?

>  (Girls Generation is a group assembled by SM Entertainment, whose
> founder says the group is intended to appeal to men aged 30-40.
> this is not something to generalize to art and beer (combination
> tentative).

There was no generalization.  This statement is a fact.  A web search will
turn up the quote.

>  However, they now have a significant female fan base in Japan.)
> so statement above proven wrong.

No.  Statement of intended audience is simply a fact.  That was the goal of
assembling the group.  The reason they have a fan base of young girls in
Japan is problematic and to some, disturbing:  This may be the limit of
what these girls aspire to, because it is an occupation allowed to women.

> Next, how effective is it?  The presentation does not appear intended to
> stand on its own.  I'm assuming that these slides were used with a verbal
> presentation?  For instance, as others have noted, the meaning of the Dali
> image sequence is obscure -- it does not work without explanation.  To make
> it work without a verbal pitch, ask, for each section, does the lead-in
> slide adequately establish what is being promoted in that section?  And for
> each slide, ask, does this need a better caption?
> Given that this is promoting attendance based on things that are not part
> of the conference itself, it would be good to make that explicit right in
> the first slide.  If it's intended to also promote the conference program,
> that might work better as a separate presentation, rather than trying to
> glue it onto this one.
> If the three elements in question would be off-putting to some potential
> attendees, it would be easy to replace at least the Dali image and the beer
> images.  Note in a professional advertising campaign, the question would
> not be, can we get away with this? but rather, is it possible that this
> will turn away potential customers in our intended demographic, or could
> this in any way diminish our brand or cause a negative reaction?  So *if*
> the question of offense comes up at all, then that would trigger fixing
> that part of the advertisement.
> I gather the point of the Dali sequence is to say that something can
> appear as one thing from afar, and otherwise close up.  Perhaps use a photo
> mosaic image instead?  (These are images constructed of many small
> images.)  The beer images are jarring not so much because they feature
> alcohol, but because there are so many of them -- they are out of
> proportion to any other type of image.  I'd recommend dropping slides 37-41
> and keeping only 42 (which is a better image than 41).  Similarly, for the
> food images (the second longest sequence), instead of multiple slides, tile
> them into one slide.
> see my recent post about Beckmesser.
> The Girls Generation picture is more problematic, because they are a
> legitimate and popular group.  Two things were jarring to me.  First, that
> was the *only* "culture" image.  There are other aspects to Seoul culture
> besides K-pop.  A montage of several images showing a range of cultural
> aspects would de-emphasize the "sex" aspect.  Second, with the exception of
> the Dali image, the appearance of a "sexy" image was unexpected.  Note that
> part of the problem is that not many people outside of Asia will recognize
> Girls Generation -- they will just see young women in provocative dress and
> poses.  (For contrast, ~everyone on the planet would recognize Psy.)
> Finally, please don't be offended, but, it would also be good to get
> advice from a graphic designer, and also have someone proofread the text.
> diversity - can we accept that non-English-natives have typos on their
> slides?
> Let me suggest to establish an OSGeo Committee of Censorship (CoC) to
> formalize all the criticism.

There's no "censorship" whatsoever in evaluating this from an advertising
point of view and suggesting ways to improve the presentation.  Most folks
I know want to know if they have grammatical errors in their slides.  I
believe I offered the suggestions in a polite manner.  Why not let Sanghee
decide if any are useful?

-- Pat
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