[Foss4g2011] What's Next: FOSS4G 2011

Henry Rosales hrosales at gita.org
Mon Sep 20 14:39:46 EDT 2010

We are in the process of working on a logo.  should have something to
you all by the end of the week.





Henry Rosales

Deputy Executive Director

Geospatial Information & Technology Association

14456 E. Evans Avenue, Aurora, CO 80014

T 303-337-0513 | F 303-337-1001






From: foss4g2011-bounces at lists.osgeo.org
[mailto:foss4g2011-bounces at lists.osgeo.org] On Behalf Of Eric Wolf
Sent: Monday, September 20, 2010 11:53 AM
To: foss4g2011
Subject: [Foss4g2011] What's Next: FOSS4G 2011

LOC Members & Volunteers: 

Next up on the plate is putting together a comprehensive Sponsorship
Prospectus (SP). Most of this we can get from prior FOSS4Gs but it helps
if the information is all in one place. I have started a sponsor section
of the Wiki (it's really "just started" right now):


While we are working on the content for the SP, we also need to start
working on visual identity (fonts, colors, logos). In the Sponsorship
Invitation, I used a Gill Sans MT font but it would probably be better
to standardize on a common web font. My suggestions follow:

I prefer sans serif, especially for marketing. Sticking Arial/Helvetica
could make everyone's life simpler. We could use Impact for titles and
such. For "letters", we would use a serifed font. FYI: I hate "script"
fonts to anything real and don't even mention Comic Sans.

My preference for color combination is:

Green/White from the Colorado license plates (these happen to contrast
well with the Americana Red, White and Blue), giving us a nice pallete
of four colors plus black.


The current "mock up" logo I made for the bid leans too heavily on the
Rockies logo:


Here's a simple Colorado license plate mockup:

(Note: I used an "Arial Rounded MT" for the font here).

If someone is more of a graphic artist than I am (which isn't much), it
would be nice to compile a couple different logos and then get them
rendered in multiple, scalable formats. I'd have to check the budget,
but we may even be able to pay someone for this. But it's a chicken/egg
problem. We can't actually pay until we get some sponsorship dollars and
we want this done before we really approach the sponsors.

Notes: We should avoid using any identity elements from the Rockies and
Broncos. I've dealt with NFL and MLB licensing before. Even if we had
the team owner's permission, we can't use it. The trademarks are held by
the leagues.

<http://wiki.osgeo.org/wiki/FOSS4G_2011> Please provide feedback on this


Eric B. Wolf                           720-334-7734

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