[FOSS4G2016] A postcard for promoting the conference on print media

[anton at foss4g2016.org]

Hi,

the single colored and blurred OSGeo-logo were intentional. I find the 
green logo much harder to see, since it's over a green forest, and 
besides: there is the full color version on the back side. The blur/glow 
was there to make the light shadow in the background more subtle (which 
obviously worked since nobody complained about it =). The shadow is 
there to enhance the contrast, and since it's part of the background 
too, I hope you don't object to the 'Do not' part 'b' that states 'Add 
dark drop shadows to the logo'. Due to the dark, wild background and the 
wide radius of the shadow (which doesn't really make it a 'drop' shadow 
in this sense, as shown in the guide), I still find it subtle enough and 
it makes a great difference for the readability from the far.

Neither single color mode nor shadow as common contrast enhancement tool 
on a non-white(!), noisy(!) background *in combination* with white 
foreground are taken into concern in the style guide (a weakness of it, 
as I think). Is the guide incomplete maybe? (At least it's a very small 
compared to other style-guides I've seen and seems to be designed 
especially for business cards and white or green paper.)

As for the single color: Logo-design-101 says, that a logo should always 
be printable using one color (i.e. for black-only printers). The 
OSGeo-logo's design itself is definitly capable of it.

I vote for the white logo at least *in this instance*. The alternative 
would be a white box around it, for which I would ask someone else to do 
that. I couldn't bring that over my heard (for the logo's sake =).
Or something else... any ideas?

So for the final version I just took out the glow and weakend the shadow 
a bit. Here are the ready-to-print versions as PDF:

Front: http://antonpopov.de/foss4g-2016/postcard/front-06-final.pdf
Back:  http://antonpopov.de/foss4g-2016/postcard/back-03-final.pdf

or as PNG:

Front: http://antonpopov.de/foss4g-2016/postcard/front-06-final.png
Back:  http://antonpopov.de/foss4g-2016/postcard/back-03-final.png

A commit to the SVN (including cleaned up XCF's) will follow soon.

Thank you all for having an opinion and commenting on the topic =)
That made this a lot easier!

Regards
Anton

On 2015-07-07 14:09, till.adams at fossgis.de wrote:
> Hi Gert-Jan,
> 
> do you ask Anton to change the logos color with that?
> 
> If so, @Anton, if that is still possible, just do it and then pass
> over the final print-drafts, so I can start the printing of the
> postcards. As I'll see some guys in Como (Jeff, Gert-Jan, others) I
> will make some more, so you guys can distribute them as well.
> 
> So far, Till
> 
> 
> Am 2015-07-07 13:53, schrieb Gert-Jan van der Weijden - Stichting 
> OSGeo.nl:
>> Hi Anton,
>> 
>> Great job!
>> 
>> Of your so-called 3 "minus-points" (transparancy, hard-to-read-text 
>> and
>> non-style-guide color of logo) I think only the color of the logo is a
>> concern.
>> Is it because of readability on the rather gre nlower-left background 
>> that
>> you choose a white (instead of a green) logo?
>> Just made a small test myself with the original (dark & light green) 
>> logo:
>> even for me (being colourblind, really!) the readability of the logo 
>> is
>> absolutely fine.
>> 
>> And thank a lot for pointing me to me the OSGeo style guide. Another 
>> hidden
>> gem!
>> 
>> 
>> regards,
>> 
>> Gert-Jan
>> 
>> 
>> 
>> 
>> -----Oorspronkelijk bericht-----
>> Van: foss4g2016-bounces at lists.osgeo.org
>> [mailto:foss4g2016-bounces at lists.osgeo.org] Namens Jeff McKenna
>> Verzonden: dinsdag 7 juli 2015 13:39
>> Aan: foss4g2016 at lists.osgeo.org
>> Onderwerp: Re: [FOSS4G2016] A postcard for promoting the conference on 
>> print
>> media
>> 
>> Great work Anton!  Super. Thank you for including the OSGeo logo.
>> 
>> PS. you'll never hear me complaining of over-using SVN :)
>> 
>> -jeff
>> 
>> 
>> 
>> 
>> On 2015-07-06 8:05 PM, anton at foss4g2016.org wrote:
>>> Hey folks!
>>> 
>>> I can't think strait anymore... It's been a crazy day and I'm tired,
>>> so I declare the next episode of the postcard series as open to
>> discussion:
>>> 
>>> Front: http://antonpopov.de/foss4g-2016/postcard/front-06.png
>>> Back:  http://antonpopov.de/foss4g-2016/postcard/back-03.png
>>> 
>>> Featuring:
>>> + a new photo theme (thanks to Till and the City of Bonn) a new set 
>>> of
>>> + open fonts (thanks to Gert-Jan for pointing that [1] out):
>>>    * 'Open Sans' (Apache License Version 2.0)
>>>    * 'Pecita Expanded' (handwriting font / SIL OPEN FONT LICENSE
>>> Version
>>> 1.1 (memo to self: read it!))
>>> - fancy transparency stuff
>>> - an OSGeo logo at the front that propably goes against the style
>>> guide [2]
>>> - text that may be hard to read
>>> 
>>> @Jeff: I thought about putting the Gimp files to the SVN, but on
>>> forseeing an upload of more than 100 MB - that would take half a day
>>> to complete - I resigned. I'll clean up the files to reduce the size,
>>> but not today =)
>>> 
>>> Good night
>>> Anton
>>> 
>>> [1] http://openfontlibrary.org
>>> [2]
>>> 
>>> https://svn.osgeo.org/osgeo/marketing/guidelines/OSGeo%20Official%20Br
>>> anding%20Guide.pdf
>>> 
>>> 
>> _______________________________________________
>> FOSS4G2016 mailing list
>> FOSS4G2016 at lists.osgeo.org
>> http://lists.osgeo.org/cgi-bin/mailman/listinfo/foss4g2016
>> 
>> _______________________________________________
>> FOSS4G2016 mailing list
>> FOSS4G2016 at lists.osgeo.org
>> http://lists.osgeo.org/cgi-bin/mailman/listinfo/foss4g2016
> 
> _______________________________________________
> FOSS4G2016 mailing list
> FOSS4G2016 at lists.osgeo.org
> http://lists.osgeo.org/cgi-bin/mailman/listinfo/foss4g2016