[VisCom] Ooooh, branding guidelines!

[Michael P. Gerlek]

OK, do we have a font guy in the audience?

I just had a conversation w/ John about "proprietary typefaces".
However, this is not something he really knows much about (since we're
his first customer who's ever cared about this issue...)

My understanding is that he has recommended Sans as a distinguishing
alternative for us, but that Verdana would be an acceptable alternative
from a design standpoint.  He thinks that Verdana was released for
public use by Microsoft.

Likewise, the logo itself uses Trebuchet, but John's not sure if that's
a truly "open" font -- it "comes with" many computers, but he doesn't
know anything more than that.

Any help would be appreciated at this point, this could be messy for us.

-mpg

 

> -----Original Message-----
> From: Jason Birch [mailto:Jason.Birch at nanaimo.ca] 
> Sent: Friday, December 15, 2006 1:49 PM
> To: dev at visibilitycommittee.osgeo.org
> Subject: RE: [VisCom] Ooooh, branding guidelines!
> 
> Looks very nice.
> 
> Some issues:
> 
> Page 3:  "Stronger deeper relationships with our customers" ???
> Customers used twice on this page.  Too corporate.
> 
> Page 11:  dominate -> dominant
> 
> Page 16:  Body Copy Typeface needs some copy editing.  "wieght"
> "upper-case and upper- and lower-case".  Under Body Copy examples "The
> Sans LIght Plain" has an out-of-place uppercase I.  
> 
> Page 19:  Are we really going to be distributing branding CDs? 
> 
> Page 20: Copy/Paste error under "PowerPoint Presentations".  
> Page needs
> to be stripped of reference to PowerPoint and Word, substituting with
> generic names like "presentation software" and "word processing
> software", or leaving off references entirely.
> 
> This is a bit late, but I'm not sure how I feel about using a
> proprietary typeface.  The Sans is rather nice, but... if we 
> were using
> something like BitStream Vera the optics would be better.
> 
> Jason
> 
> 
> 
> -----Original Message-----
> From: Michael P. Gerlek [mailto:mpg at lizardtech.com] 
> Sent: Friday, December 15, 2006 13:04
> To: dev at visibilitycommittee.osgeo.org
> Subject: [VisCom] Ooooh, branding guidelines!
> 
> Initial draft.
> 
> -mpg
> 
> 
> ---------------------------------------------------------------------
> To unsubscribe, e-mail: dev-unsubscribe at visibilitycommittee.osgeo.org
> For additional commands, e-mail: 
> dev-help at visibilitycommittee.osgeo.org
> 
>