[Marketing] Online Marketing...

[Tyler Mitchell (OSGeo)]

Daniele gave us a good presentation in Osaka, highlighting various  
online marketing questions and ideas.  We had a great discussion and  
it was a good reminder of the many things we can do.

Just to clarify, the marketing proposal that Jeroen talks about is  
geared toward a bit of the broader picture - having material  
available, aligning branding across web site, brochures, etc. as well  
as discussing some of the key branding decisions we have to make.   
Daniele's topic is more technical - how to improve search engine  
rankings, usability of sites - all web-focused.  I prefer to see our  
next generation of marketing as two phases (which could happen  
simultaneously):
- Phase 0 (current): preparation of basic logos, first gen of  
website, some basic design concepts
- Phase 1: communication and design concepts, primary material  
developed (brochure templates and web site), and more
- Phase 2: web marketing focus, increasing search rankings, improving  
keywords, monitoring activity, and more.

Does that make sense to others?

Tyler

On 18-Nov-07, at 6:36 PM, Daniele wrote:

> Dear all,
>
> As Professor Venkatesh said in the last message, during the meeting  
> held in Osaka we had an interesting talk about online marketing.
>
>
>
> In that opportunity, we discussed issues such as Search Engine  
> Marketing, Usability and Community approaches. We also talked about  
> making the website more navigable through tests made possible by  
> the web site's log data.
>
>
> The internet is becomming the main tool to promote organizations,  
> find users and create retention (making a user stay longer on the  
> website and use it's service on a regular basis) on any place in  
> the world. Internet marketing is a meens in which to to find new  
> users and contributers in a structured and mensurable way.  
> Different from other kinds of marketing such as print. This kind of  
> promotion allows the marketer to accuratelly measure marketing  
> initiatives through logs generated by a website's activity. Through  
> this form of promotion, it is possible to:
>
>
>
> Improuve a website's usability
>
> Track where the main activities are being placed
>
> Measure conversions
>
> Track improuvements made by marketing initiatives
>
>
>
> For these resons, I think it is interesting to start a discussion  
> about what can be done in terms of online marketing.
>
>
>
> I have included the talk's slides on the wiki @,
>
>
>
> http://wiki.osgeo.org/index.php/Osaka_2007#Online_Marketing
>
>
> Kind regards,
>
>
>
> Daniele.
>
>
> venka.osgeo wrote:
>> Dear All,
>>
>> We also had a discussion about OSGeo online marketing
>> when Tyler, Markus and Lorenzo were in Osaka City
>> University for the OSGeo Japan Chapter event
>> (http://wiki.osgeo.org/index.php/Osaka_2007)
>>
>> My student, Daniele, made presentation on web analytics
>> and online marketing strategies. I will ask her to post
>> on this list so that others could give some inputs too.
>>
>> Kind regards
>>
>> Venka
>>
>> P.S. Daniele, please follow-up on this. You can post
>> your presentation on the OSGeo wiki page at
>> http://wiki.osgeo.org/index.php/Osaka_2007 or post
>> it on this mailing list.
>>
>>
>> Jo Walsh wrote:
>>> dear all,
>>>
>>> On Tue, Nov 13, 2007 at 12:44:19AM +0100, Jeroen Ticheler wrote:
>>>> since I'll meet Birgit in the coming days in Valencia during  
>>>> the  gvSIG workshop, I would like to know if anyone has strong  
>>>> opinions
>>>
>>> Jeroen introduced me to Birgit briefly during the gvSIG session, and
>>> she made a lot of sense to me. Background in serious commercial GIS
>>> marketing, did the "suite" of look-and-feel-and-concept designs for
>>> GeoNetwork that reminded me of what Paul was calling for, and  
>>> showing
>>> off the results of for FOSS4G, back in Victoria.
>>>
>>> I especially liked how i handed Birgit an OSGeo business card, and
>>> after a minute she started deconstructing the logo design,  
>>> placement,
>>> and presentation of the business card. The fact they're a German  
>>> *and* American outfit rang positive bells, too.
>>>
>>> It's be nice to get a detailed outline of exactly what they would
>>> provide (liveCD/DVD UI? t-shirt and other portables concepts?  
>>> etc) as
>>> well as the stuff that seems obvious (web, logo+styling, cards, etc)
>>>
>>>
>>> jo
>>> -- 
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>
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>>
>>
>
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Tyler Mitchell
Executive Director
Open Source Geospatial Foundation
tmitchell at osgeo.org
P: +1-250-277-1621
M: +1-250-303-1831