[Marketing] Marketing plan part 3

[Daniele]

Dear all,

As Professor Venkatesh said in the last message, during the meeting held 
in Osaka we had an interesting talk about online marketing.


In that opportunity, we discussed issues such as Search Engine 
Marketing, Usability and Community approaches. We also talked about 
making the website more navigable through tests made possible by the web 
site's log data.

The internet is becomming the main tool to promote organizations, find 
users and create retention (making a user stay longer on the website and 
use it's service on a regular basis) on any place in the world. Internet 
marketing is a meens in which to to find new users and contributers in a 
structured and mensurable way. Different from other kinds of marketing 
such as print. This kind of promotion allows the marketer to accuratelly 
measure marketing initiatives through logs generated by a website's 
activity. Through this form of promotion, it is possible to:


    *

      Improuve a website's usability

    *

      Track where the main activities are being placed

    *

      Measure conversions

    *

      Track improuvements made by marketing initiatives


For these resons, I think it is interesting to start a discussion about 
what can be done in terms of online marketing.


I have included the talk's slides on the wiki @,


http://wiki.osgeo.org/index.php/Osaka_2007#Online_Marketing

Kind regards,


Daniele.


venka.osgeo wrote:
> Dear All,
>
> We also had a discussion about OSGeo online marketing
> when Tyler, Markus and Lorenzo were in Osaka City
> University for the OSGeo Japan Chapter event
> (http://wiki.osgeo.org/index.php/Osaka_2007)
>
> My student, Daniele, made presentation on web analytics
> and online marketing strategies. I will ask her to post
> on this list so that others could give some inputs too.
>
> Kind regards
>
> Venka
>
> P.S. Daniele, please follow-up on this. You can post
> your presentation on the OSGeo wiki page at
> http://wiki.osgeo.org/index.php/Osaka_2007 or post
> it on this mailing list.
>
>
> Jo Walsh wrote:
>> dear all,
>>
>> On Tue, Nov 13, 2007 at 12:44:19AM +0100, Jeroen Ticheler wrote:
>>> since I'll meet Birgit in the coming days in Valencia during the  
>>> gvSIG workshop, I would like to know if anyone has strong opinions  
>>
>> Jeroen introduced me to Birgit briefly during the gvSIG session, and
>> she made a lot of sense to me. Background in serious commercial GIS
>> marketing, did the "suite" of look-and-feel-and-concept designs for
>> GeoNetwork that reminded me of what Paul was calling for, and showing
>> off the results of for FOSS4G, back in Victoria.
>>
>> I especially liked how i handed Birgit an OSGeo business card, and
>> after a minute she started deconstructing the logo design, placement,
>> and presentation of the business card. The fact they're a German 
>> *and* American outfit rang positive bells, too.
>>
>> It's be nice to get a detailed outline of exactly what they would
>> provide (liveCD/DVD UI? t-shirt and other portables concepts? etc) as
>> well as the stuff that seems obvious (web, logo+styling, cards, etc)
>>
>>
>> jo
>> -- 
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>
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