[Marketing] Online Marketing...

[Jeroen Ticheler]

Hi Michael,
I appreciate your input in this, and from the intensity of the  
discussions, I see more people do.

On Nov 19, 2007, at 9:23 PM, Michael P. Gerlek wrote:

>> Just to clarify, the marketing proposal that Jeroen talks about is
>> geared toward a bit of the broader picture - having material
>> available, aligning branding across web site, brochures, etc.
>> as well
>> as discussing some of the key branding decisions we have to make.
>
> Again, I have to ask who are we marketing to?  Examples might include
> developers, potential commercial sponsors, the non-geo OS community,
> media outlets, ..?

Yes, this is exactly what needs to be defined to avoid us making  
something that is OK for all, but not VERY good for the target  
audience(s) that we actually care about.

Some ideas here:

During meetings in Victoria I think we had common agreement that  
developers would not be the prime target since they will probably be  
met through the web and email communications as well as the annual  
conference and local events.

Potential sponsors is a target audience, although my feeling would be  
that they need to be convinced by seeing that OSGeo actually bring  
value to them by reaching out to new potential users that now are not  
reached (business, government).

>
>> - Phase 0 (current): preparation of basic logos, first gen of
>> website, some basic design concepts
>> - Phase 1: communication and design concepts, primary material
>> developed (brochure templates and web site), and more
>
> I'm okay with these two (subject to our understanding of the above
> question).

Beyond the phase 2 below, I also feel that the actual technical  
implementation of the final designs for the web and journal is best  
done by ourselves. We have so many highly skilled techies that it  
wouldn't make much sense asking others to do that work at a fee.

Ciao,
Jeroen
>
>> - Phase 2: web marketing focus, increasing search rankings,
>> improving
>> keywords, monitoring activity, and more.
>
> I can understand making sure our website is navigable, but I'm not  
> sure
> I'd pay money for it.    Seems like we could watch our webstats
> ourselves and do that.
>
> I don't think that increasing our search ranking or our web presence
> would be useful -- but, again, I'm not sure what audience we are  
> trying
> to reach.
>
> -mpg
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