[Marketing] extending the logo to a local chapter

[Venka]

Cameron Shorter wrote:
> Who wants to draft local chapter guidelines, on this page: 
> http://wiki.osgeo.org/wiki/TrademarkGuidelines
> which we can discuss and vote upon at the next week's marketing 
> meeting: http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda

The local chapter guidelines are already available at
http://wiki.osgeo.org/wiki/Local_Chapter_Guidelines

Perhaps would need some reworking.

Venka
>
>
> Massimiliano Cannata wrote:
>> my 2 cents...
>> I agree that the logo has not to be changed...
>> but what about creating a Logo version for local chapter?
>> The same logo of OSGeo but with additional space for writing 
>> "Official Whatever Chapter"?
>> Maybe just one smallest line below is enough...
>>
>> Maxi
>>
>> Michael P. Gerlek wrote:
>>> Jason's got it right.  I think I wrote the initial draft of those 
>>> guidelines, and it was never our intention to support changing the 
>>> core logo itself.
>>>
>>> (This is, as Jason says, a basic rule of branding.  At least until 
>>> such time as we achieve market saturation and ubiquity: at that 
>>> point, we can start doing holiday-themed riffs like GOOG :-)
>>>
>>> -mpg
>>>
>>>
>>> -----Original Message-----
>>> From: marketing-bounces at lists.osgeo.org 
>>> [mailto:marketing-bounces at lists.osgeo.org] On Behalf Of Jason Birch
>>> Sent: Tuesday, January 06, 2009 8:53 AM
>>> To: marketing at lists.osgeo.org
>>> Subject: RE: [Marketing] extending the logo to a local chapter
>>>
>>> Michael wrote:
>>>
>>>  
>>>> I'm thinking something you can add a box next to the compass logo
>>>> (like for Associate Member, etc), and we give a color palette
>>>> for that, but not change the compass itself?
>>>>     
>>>
>>> My take: the logo is a stylized mark / special form of our trademark.
>>> It is also our "public face" for a majority of users.  Allowing local
>>> modifications of the image or the text "OSGeo" is counter to a
>>> consistent branding strategy and trademark management best practices.
>>>  
>>> Our policy regarding the logo portion of our trademark appears to have
>>> been changed by the marketing committee as part of the redesign (?):
>>>
>>> http://www.osgeo.org/logos/
>>>
>>> "To use any of the other version you need to have a mandate to do so.
>>> This applies for OSGeo projects, software in incubation, sponsorship or
>>> a local chapter. Especially for local chapters feel free to modify and
>>> integrate the OSGeo logo components into whatever you already had.
>>> Ideally you send your version ot the Marketing Committee so that they
>>> can have a look at whether our corporate or foundational identity is
>>> still recognizable."
>>>
>>> I'm not sure that this change is entirely within Marketing's mandate,
>>> and is in clear conflict with our trademark guidelines:
>>>
>>> http://www.osgeo.org/content/foundation/legal/trademark_guidelines.html
>>>
>>> "The OSGeo trademarks include: the name The Open Source Geospatial
>>> Foundation; the name OSGeo; the name OSGeo.org; the OSGeo compass logo.
>>> OSGeo's trademarks should be used in their exact form, including
>>> capitalization -- neither abbreviated nor combined with any other word
>>> or words (e.g. "OSGeo" rather than "osgeo" or "OS GEO", "Open Source
>>> Geospatial Foundation" rather than "OSGeo Foundation", etc)."
>>>
>>> The initial guidelines were very clear on how not to modify the logo on
>>> page 9:
>>>  http://www.osgeo.org/files/viscom/branding/OSGeo_logo_guide.pdf
>>>
>>> I think that relaxing this to allow for changes to the tagline is fine,
>>> and have no problem with OSGeo being relaxed about "remixes" of the 
>>> logo
>>> for unofficial use, but the kinds of modifications we've seen from 
>>> local
>>> chapters so far, in my opinion, should not be allowed for official use.
>>>
>>> Jason
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>   
>>
>>
>
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