[Marketing] extending the logo to a local chapter

[Cameron Shorter]

Thanks Venka, that would be a better location to write a section 
"Guideline for creating a local chapter logo".

Venka wrote:
> Cameron Shorter wrote:
>> Who wants to draft local chapter guidelines, on this page: 
>> http://wiki.osgeo.org/wiki/TrademarkGuidelines
>> which we can discuss and vote upon at the next week's marketing 
>> meeting: http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.01.15#Agenda
>
> The local chapter guidelines are already available at
> http://wiki.osgeo.org/wiki/Local_Chapter_Guidelines
>
> Perhaps would need some reworking.
>
> Venka
>>
>>
>> Massimiliano Cannata wrote:
>>> my 2 cents...
>>> I agree that the logo has not to be changed...
>>> but what about creating a Logo version for local chapter?
>>> The same logo of OSGeo but with additional space for writing 
>>> "Official Whatever Chapter"?
>>> Maybe just one smallest line below is enough...
>>>
>>> Maxi
>>>
>>> Michael P. Gerlek wrote:
>>>> Jason's got it right.  I think I wrote the initial draft of those 
>>>> guidelines, and it was never our intention to support changing the 
>>>> core logo itself.
>>>>
>>>> (This is, as Jason says, a basic rule of branding.  At least until 
>>>> such time as we achieve market saturation and ubiquity: at that 
>>>> point, we can start doing holiday-themed riffs like GOOG :-)
>>>>
>>>> -mpg
>>>>
>>>>
>>>> -----Original Message-----
>>>> From: marketing-bounces at lists.osgeo.org 
>>>> [mailto:marketing-bounces at lists.osgeo.org] On Behalf Of Jason Birch
>>>> Sent: Tuesday, January 06, 2009 8:53 AM
>>>> To: marketing at lists.osgeo.org
>>>> Subject: RE: [Marketing] extending the logo to a local chapter
>>>>
>>>> Michael wrote:
>>>>
>>>>  
>>>>> I'm thinking something you can add a box next to the compass logo
>>>>> (like for Associate Member, etc), and we give a color palette
>>>>> for that, but not change the compass itself?
>>>>>     
>>>>
>>>> My take: the logo is a stylized mark / special form of our trademark.
>>>> It is also our "public face" for a majority of users.  Allowing local
>>>> modifications of the image or the text "OSGeo" is counter to a
>>>> consistent branding strategy and trademark management best practices.
>>>>  
>>>> Our policy regarding the logo portion of our trademark appears to have
>>>> been changed by the marketing committee as part of the redesign (?):
>>>>
>>>> http://www.osgeo.org/logos/
>>>>
>>>> "To use any of the other version you need to have a mandate to do so.
>>>> This applies for OSGeo projects, software in incubation, 
>>>> sponsorship or
>>>> a local chapter. Especially for local chapters feel free to modify and
>>>> integrate the OSGeo logo components into whatever you already had.
>>>> Ideally you send your version ot the Marketing Committee so that they
>>>> can have a look at whether our corporate or foundational identity is
>>>> still recognizable."
>>>>
>>>> I'm not sure that this change is entirely within Marketing's mandate,
>>>> and is in clear conflict with our trademark guidelines:
>>>>
>>>> http://www.osgeo.org/content/foundation/legal/trademark_guidelines.html 
>>>>
>>>>
>>>> "The OSGeo trademarks include: the name The Open Source Geospatial
>>>> Foundation; the name OSGeo; the name OSGeo.org; the OSGeo compass 
>>>> logo.
>>>> OSGeo's trademarks should be used in their exact form, including
>>>> capitalization -- neither abbreviated nor combined with any other word
>>>> or words (e.g. "OSGeo" rather than "osgeo" or "OS GEO", "Open Source
>>>> Geospatial Foundation" rather than "OSGeo Foundation", etc)."
>>>>
>>>> The initial guidelines were very clear on how not to modify the 
>>>> logo on
>>>> page 9:
>>>>  http://www.osgeo.org/files/viscom/branding/OSGeo_logo_guide.pdf
>>>>
>>>> I think that relaxing this to allow for changes to the tagline is 
>>>> fine,
>>>> and have no problem with OSGeo being relaxed about "remixes" of the 
>>>> logo
>>>> for unofficial use, but the kinds of modifications we've seen from 
>>>> local
>>>> chapters so far, in my opinion, should not be allowed for official 
>>>> use.
>>>>
>>>> Jason
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>>
>>>>   
>>>
>>>
>>
>>
>


-- 
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

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