[Marketing] Application for funds

[Cameron Shorter]

Arnulf, Daniel,
The next steps for the (currently sleeping) marketing committee are:
1. Find out from the board how much money is available for marketing 
activities.
2. Based upon such allocation of money, specify a strategy on how this 
can be spent. Ie, what is considered in scope and what is out of scope.

As background, conferences are expensive to support and sponsor, and 
each country has 10 or more key conferences they could attend per yer, 
and there are 100s of countries.
Typically:
* Booth cost for the conference, including a free ticket or 2, is ~ $4K. 
If you cry poor, you can sometimes get a booth for free.
* LiveDVDs cost ~ $2/DVD, = $1K per conference. So far, we have only 
handed out DVDs to conferences where the conference organisor pays for 
the DVD (out of delegate price)
* I'm not counting travel costs yet
* So to support conferences around the world, we are looking at around 
$5K x 100 x 10 = $5 Million. I suspect we don't have that much spare 
cash floating around?

As a starting point, I suggest we provide each chapter with a "Basic 
Starter pack" of non-consumables as per:
http://wiki.osgeo.org/wiki/Exhibition_Pack
Something up to $1K per local chapter. It will then be up to the local 
chapter to work out how they find funds to support their local events. 
(Crying poor is a very effective ploy, especially as Open Source is a 
very desirable stream in many conferences and the organisors want us there).



On 4/04/2012 11:00 PM, Seven (aka Arnulf) wrote:
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> Hi,
> thanks for asking here. We are currently without chair in the
> Marketing Committee but this should not prevent us from becoming
> active. If necessary we will bump it up to the OSGeo board.
>
> We have a budget for Marketing items and supporting Local Chapters is
> high on our agenda. I include Daniel Morissette (our treasurer) in
> this mail in the hope that he can tell us how this works.
>
> Best regards,
> Arnulf
>
> On 04.04.2012 11:09, Willy Bakker wrote:
>> Hi,
>>
>> December 2011 we started the Dutch local chapter, OSGeo.nl. Our
>> first big event will be the Geospatial World Forum (GWF) hosted
>> 23-27 april in Amsterdam. OSGeo.nl has put together an open source
>> track for the GWF. We will also present ourselves at the
>> exhibition. We'd like to have good marketing materials, like a
>> banner, an overview poster and Live DVD's (we already have business
>> cards and leaflets). I'd like to apply for funding, as OSGeo.nl
>> doesn't have any funds or sponsors of it's own yet. Can you please
>> tell me how we can obtain funding? We estimate that we need 900
>> euros (= approximately 1200 USD).
>>
>> Best regards, Willy Bakker
>> _______________________________________________ Marketing mailing
>> list Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing
>
> - -- 
> Exploring Space, Time and Mind
> http://arnulf.us
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-- 
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

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