[Marketing] How should OSGeo Marketing spend $10K

[Cameron Shorter]

In the Marketing Committee meeting today, we discussed how we would pay 
for distribution of DVDs/USBs/Stickers to 50 - 100 events around the 
world (at ~ $50 - $400 per event).

Options floated:
1. Volunteer(s) coordinate the once off printing of 1000s of 
DVD/USB/stickers, then coordinate the posting to events. This will 
require volunteer(s) to step up and coordinate. Ideally, have a 
volunteer for each region. Downside, in some places we will print too 
many, sometimes not enough.

2. Events to coordinate printing of material for their own events in 
line with our sponsorship guidelines, then send a bill to OSGeo. 
Downside, the will result in lots of micro payments, along with 
associated time processing them.

3. Push the publishing and distributing to a printing provider. 
Downside, this will require someone to research options, and it will 
probably cost us more. It might still result in lots of micro payments 
(to the printer)

Daniel, as OSGeo Treasurer, I'm interested to hear your thoughts.
Others are also welcome to add suggestions.

On 27/03/2013 8:23 AM, Cameron Shorter wrote:
> In the recent OSGeo Budget [1], the marketing committee has been 
> allocated $10K, (up from $5K in 2012).
> Specifically for: "General events support (starter kits, LiveDVD/USB 
> matching funds)".
> This is in line with OSGeo principles [2]
>
>
>       Packaging and Marketing
>
> OSGeo's marketing effort has primarily been focused around the 
> packaging and documentation efforts ofOSGeo-Live 
> <http://live.osgeo.org/>, and to a lesser extend,osgeo4w 
> <http://trac.osgeo.org/osgeo4w/>. In 2012, OSGeo-Live was used at45 
> events <http://wiki.osgeo.org/wiki/Live_GIS_History>without OSGeo's 
> financial support. It has been entirely driven by volunteer labour, 
> with 140 OSGeo-Live volunteers, and printing costs have been covered 
> by local events or sponsors.
>
> In the last couple of years, OSGeo has covered local chapter expenses 
> required to purchasenon-consumable items for conference booths 
> <http://wiki.osgeo.org/wiki/Exhibition_Pack>(such as a retractable 
> banner).
>
> In moving forward, OSGeo hope to extend marketing reach by providing 
> co-contributions toward printing costs of consumable items at 
> conferences, such as toward OSGeo-Live DVDs.
>
>
> So based upon this, I'd like to ask for suggestions on how we should 
> update marketing guidelines [3] on how funding should be allocated.
>
> Here is a rough suggestion for starting:
> * Spatial related conferences can receive 100% funding for OSGeo-Live 
> DVD printing for 10% of expected conference attendees. (Ie, if 500 
> attendees, OSGeo will fund printing of 50 DVDs). [Estimated Value: (50 
> conferences) * (200 people attending) * 10% * ($2 / DVD) = $2,000.
>
> * Additionally, OSGeo will match sponsorship funds (up to $500) for 
> conference consumables (such as printing OSGeo-Live USBs - LOC to 
> decide how best to spend this). [Estimated Value: (15 conferences) * 
> $200 = $3,000].
>
> * Marketing pack for non-consumables continued to be allocated to LOCs 
> requesting it. [Value: 3 * $500 = $1,500]
>
> [1] http://wiki.osgeo.org/wiki/OSGeo_Budget_2013
> [2] 
> http://wiki.osgeo.org/wiki/Board_Meeting_2013-02-26#Conferences_and_related_events
> [3] 
> http://wiki.osgeo.org/wiki/Marketing_Committee#Current_Marketing_Activities
> -- 
> Cameron Shorter
> Geospatial Solutions Manager
> Tel: +61 (0)2 8570 5050
> Mob: +61 (0)419 142 254
>
> Think Globally, Fix Locally
> Geospatial Solutions enhanced with Open Standards and Open Source
> http://www.lisasoft.com


-- 
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

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