[Marketing] random catchup on sponsorship

[Jody Garnett]

I think it is too late for this year Jeroen, do you think the suggestion on
"linking to open source participation page" would be effective policy
change for next year?

--
Jody Garnett

On 24 June 2016 at 02:00, Jeroen Ticheler <jeroen.ticheler at geocat.net>
wrote:

> +1 on not accepting unrelated sponsors. The current Bronze sponsors listed
> seem to be advertising totally different stuff. No good marketing for OSGeo.
> Cheers,
> Jeroen
>
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>
> > Op 23 jun. 2016 om 21:11 heeft Eli Adam <eadam at co.lincoln.or.us> het
> volgende geschreven:
> >
> > Hi Jody and all,
> >
> >> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett <jody.garnett at gmail.com>
> wrote:
> >> Question for the marketing committee, since it is a bit about the
> messaging
> >> on our website.
> >>
> >> With a revised sponsorship approach we are collecting more sponsors
> (yay!)
> >
> > Great, good work.  If we have stable revenue from something other than
> > FOSS4G, that makes it easier to take different approaches with the
> > conference.  And additional diversified foundation revenue is always
> > good.
> >
> >>
> >> http://www.osgeo.org/content/sponsorship/sponsors.html
> >>
> >> One surprise this year is collecting bronze sponsors (this was at the
> $500
> >> USD level) that are not directly from our industry. Is this something we
> >> should care about from a marketing/branding perspective?
> >
> > Yes, we should care.  Our focus is open source geospatial software;
> > we're not an advertising platform.  The reason that we are getting
> > unrelated sponsors is that we are selling a really good page rank at a
> > very low price.  I think that other OSGeo project have had to decline
> > sponsorships from adult or other non-related websites.
> >
> >>
> >> Background: The original intension here was to have a way for small
> business
> >> to be represented in our organization by offering a lower price point.
> The
> >> cumulative sponsorship (combining support of OSGeo events, projects,
> >> initiatives) also meets this need.
> >
> > If we raised our prices so that bronze sponsorship was no longer an
> > incredibly good deal for the page rank, then this would end.  (i.e. We
> > won't ever have an over abundance of unrelated platinum sponsors.)
> > However, the goal is to raise sponsorship and a reasonable entry point
> > for small businesses which often make substantial contributions to
> > OSGeo projects.
> >
> >>
> >> One idea (for next year) is to ask sponsors for a link to their open
> source
> >> landing page (example, example, example, example).
> >
> > I think that we should have a requirement that sponsors be at least
> > related to the geospatial industry.  This requirement can easily be
> > applied with just a bit of thought.  If denied sponsors don't like
> > their denial, they can appeal to the Board and make their case that
> > they are geospatially related.  I would be in favor of returning those
> > unrelated sponsors' money and removing them.  At least no more
> > unrelated sponsors and no option for renewal for the existing
> > unrelated sponsors if we don't refund and remove.
> >
> > My thoughts, Eli
> >
> >> --
> >> Jody Garnett
> >>
> >> _______________________________________________
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> >> Marketing at lists.osgeo.org
> >> http://lists.osgeo.org/mailman/listinfo/marketing
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> > Marketing at lists.osgeo.org
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>
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