[Marketing] random catchup on sponsorship

Sat Jun 25 03:21:10 PDT 2016

Jeroen, Jody, others, 

Keep in mind that in several companies only a part is involved in geospatial (for instance: my employer Ordina has 3000 employees, of which 35 are in the Geospatial units (plus another 50 or so in VR/Augmented Reality, Business Intelligence and other directly geospatial departments.

Regards, 

Gert-Jan

Van: Marketing [mailto:marketing-bounces at lists.osgeo.org] Namens Jeroen Ticheler
Verzonden: zaterdag 25 juni 2016 10:25
Aan: Jody Garnett
CC: OSGeo Marketing
Onderwerp: Re: [Marketing] random catchup on sponsorship

Maybe we can have a requirement for sponsor levels that the maximum number of employees is x (one in case of bronze). This would prevent a large company to advertise at virtually no cost. I know quite some organizations that do this (GSDI and OGC for instance force a minimum membership fee depending on size and economic region).

Cheers,

Jeroen

GeoCat Bridge for ArcGIS allows instant publishing of data and metadata on GeoServer, MapServer, PostGIS and GeoNetwork. Visit http://geocat.net for details. 

_________________________

Jeroen Ticheler

GeoCat bv

Veenderweg 13

6721 WD Bennekom

Tel: +31 (0)6 81286572

http://geocat.net

Op 24 jun. 2016 om 19:25 heeft Jody Garnett <jody.garnett at gmail.com> het volgende geschreven:

I think it is too late for this year Jeroen, do you think the suggestion on "linking to open source participation page" would be effective policy change for next year?

--

Jody Garnett

On 24 June 2016 at 02:00, Jeroen Ticheler <jeroen.ticheler at geocat.net> wrote:

+1 on not accepting unrelated sponsors. The current Bronze sponsors listed seem to be advertising totally different stuff. No good marketing for OSGeo.
Cheers,
Jeroen

GeoCat Bridge for ArcGIS allows instant publishing of data and metadata on GeoServer, MapServer, PostGIS and GeoNetwork. Visit http://geocat.net for details.
_________________________
Jeroen Ticheler
GeoCat bv
Veenderweg 13
6721 WD Bennekom
Tel: +31 (0)6 81286572 <tel:%2B31%20%280%296%2081286572> 
http://geocat.net

> Op 23 jun. 2016 om 21:11 heeft Eli Adam <eadam at co.lincoln.or.us> het volgende geschreven:
>
> Hi Jody and all,
>
>> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett <jody.garnett at gmail.com> wrote:
>> Question for the marketing committee, since it is a bit about the messaging
>> on our website.
>>
>> With a revised sponsorship approach we are collecting more sponsors (yay!)
>
> Great, good work.  If we have stable revenue from something other than
> FOSS4G, that makes it easier to take different approaches with the
> conference.  And additional diversified foundation revenue is always
> good.
>
>>
>> http://www.osgeo.org/content/sponsorship/sponsors.html
>>
>> One surprise this year is collecting bronze sponsors (this was at the $500
>> USD level) that are not directly from our industry. Is this something we
>> should care about from a marketing/branding perspective?
>
> Yes, we should care.  Our focus is open source geospatial software;
> we're not an advertising platform.  The reason that we are getting
> unrelated sponsors is that we are selling a really good page rank at a
> very low price.  I think that other OSGeo project have had to decline
> sponsorships from adult or other non-related websites.
>
>>
>> Background: The original intension here was to have a way for small business
>> to be represented in our organization by offering a lower price point. The
>> cumulative sponsorship (combining support of OSGeo events, projects,
>> initiatives) also meets this need.
>
> If we raised our prices so that bronze sponsorship was no longer an
> incredibly good deal for the page rank, then this would end.  (i.e. We
> won't ever have an over abundance of unrelated platinum sponsors.)
> However, the goal is to raise sponsorship and a reasonable entry point
> for small businesses which often make substantial contributions to
> OSGeo projects.
>
>>
>> One idea (for next year) is to ask sponsors for a link to their open source
>> landing page (example, example, example, example).
>
> I think that we should have a requirement that sponsors be at least
> related to the geospatial industry.  This requirement can easily be
> applied with just a bit of thought.  If denied sponsors don't like
> their denial, they can appeal to the Board and make their case that
> they are geospatially related.  I would be in favor of returning those
> unrelated sponsors' money and removing them.  At least no more
> unrelated sponsors and no option for renewal for the existing
> unrelated sponsors if we don't refund and remove.
>
> My thoughts, Eli
>
>> --
>> Jody Garnett
>>
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