[Marketing] meeting mins

[Astrid Emde (OSGeo)]

Hi Jody, hi marketing-committee,

Jody thanks for the minutes.

I would suggest to put the meeting minutes to the wiki too. It makes it 
easier to get an overview in the future and it is possible to make 
corrections.

Is this ok?

Here is the link to the Marketing category in the wiki with all the 
references to marketing pages.

http://wiki.osgeo.org/wiki/Category:Marketing
http://wiki.osgeo.org/wiki/Category:Marketing

Astrid

Am 2016-11-25 23:01, schrieb Jody Garnett:
> MARKETING COMMITTEE MEETING
> 
> Marc chair, jody secretary.jeffery, nicolas, jody.
> 
> attending: marc,
> 
> meeting agenda:
> - weclome new committee members
> - 2017 planning
> - budget request from board
> - website
> - exhibition pack
> 
> actions:
> -
> 
> 2017 PLANNING
> 
> Goal is to come out of this meeting with a budget (website,marketing
> collateral).
> 
> WEBSITE NEW COMMITTEE MEMBERS
> 
> Website Design
> Migrate CMS?
> 
> Website committee disolved, currently website is "self-serve" (board
> members and project officers).
> 
> What does the website need?
> - website focused on people doing stuff --> this moved to the wiki
> - change focus to the osgeo message
> 
> ideas:
> - build around our branch, open source mission
> - ground out in our marketting plan
> 
> branding:
> - qgis and foss4g greater "brand" then osgeo
> 
> marketing plan:
> - mission and vision focues inward too much
> - marketing needs to focus outward - what missage for each audience
> - discussion on what osgeo is for ..
> 
> goals/metrics:
> - grow developers?
> - grow users?
> - grow number of people making a living using open source
> 
> topics:
> - Branding Guide
> - Exhibition Pack
> 
> marketing committee mandate:
> - cannot find on wiki https://wiki.osgeo.org/wiki/Marketing_Committee
> [1]
> - do we have one?
> - how to set up? board, community ...
> 
> how to get a mandate (establish with board):
> a) for osgeo marketting comittee
> b) to redo website in 2017
> 
> identify target audience:
> - asking project leads did not provide answer
> - ask projects again? Not sure they care...
> - board stratagy plan had the same problem with lack of response...
> 
> approach: message --> marketing stratagy --> tatics
> 
> mandate:
> - osgeo outreach (focused on growing our community with new users)
> - establish a marketing stratagy for 2017
> - support ongoing activities / events like last year (marketing stuff,
> marketing handbook)
> - a nice website (by boston 2017 event)
> 
> BUDGET REQUEST FROM BOARD
> 
> Goal for 75k budget (25k operations, 50k rfp website).
> 
> 1) committee budget
> - 15k marketing and outreach (10k left form last year)
> 2) website reset budget
> - rfp etc..
> - based on jeff's research is 50k (based qgis.org [2], innovation
> labs)
> 
> WEBSITE
> 
> top-down approach driven on outreach goals:
> - need somethign like this
> http://gfdrr.github.io/innovation-lab-brand-guidelines/ [3]
> - http://brigade.codeforamerica.org/brigade/ [4]
> - a facelift https://wiki.osgeo.org/wiki/Marketing_Plan_Outline [5]
> 
> Expectation $50K project to redo previos websites.
> - marketing plan
> - branding guide
> - webstie templates (cms, wiki, etc...)
> - help migrate the content
> - ask for collateral for exhbit packs
> 
> Need the mandate (see above).
> 
> PLANNING
> 
> short term planning getting the commitee up and running:
> - branding: http://cartogenic.com/OSGeo-brand/guide/ [6]
> - Can also look at time and materials contracts (like SAC) - use
> caution with this approach
> - management of external vendor can be a nightmare
> - action: bi-weekly meeting.
> - team 1: Marc and jody shows interest in the committee and
> establishing mandate / budget. And then onto the 2017 stratagy
> document.
> - team 2: Jeff and nicolas show interest in website / branding may be
> interested in managing the rfp / vendor management.
> - action: mandate discussion with board
> - action: budget request with board
> - action: next meeting dec 14th
> - action: marc marketing plan google doc
> - action: jeff start terms of reference google doc
> 
> mid term planning website:
> - Stratagy in December
> - RFP January
> - Award contract end of January
> - Feburary start, expect a 2-3 month contract
> - website deadline - foss4g boston
> 
> collatoral  / ehibit pack:
> - rquest that astrid review marketing collatal
> - jeff expects we can get this done as part of branding exercise
> - astrid - print and ship to groups worth wide
> - jeff promoting a code for america style "conference in a box".
> - reach out to sponsors to print and ship.
> 
> 
> 
> Links:
> ------
> [1] https://wiki.osgeo.org/wiki/Marketing_Committee
> [2] http://qgis.org
> [3] http://gfdrr.github.io/innovation-lab-brand-guidelines/
> [4] http://brigade.codeforamerica.org/brigade/
> [5] https://wiki.osgeo.org/wiki/Marketing_Plan_Outline
> [6] http://cartogenic.com/OSGeo-brand/guide/
> 
> _______________________________________________
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> Marketing at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/marketing

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