[Marketing] meeting mins
jody.garnett at gmail.com
Mon Nov 28 13:06:59 PST 2016
Sorry the notes were such a mess, as it was our first meeting everyone had
stuff to say (and I could not keep up). Next time I would like to ask
everyone attending help out with the titan pad (or google doc) notes :)
I do not mind if we put something on the wiki. I would recommend doing
something similar to the board meetings: provide a summary of actions /
motions, and then link to the notes.
On 27 November 2016 at 11:03, Astrid Emde (OSGeo) <astrid_emde at osgeo.org>
> Hi Jody, hi marketing-committee,
> Jody thanks for the minutes.
> I would suggest to put the meeting minutes to the wiki too. It makes it
> easier to get an overview in the future and it is possible to make
> Is this ok?
> Here is the link to the Marketing category in the wiki with all the
> references to marketing pages.
> Am 2016-11-25 23:01, schrieb Jody Garnett:
>> MARKETING COMMITTEE MEETING
>> Marc chair, jody secretary.jeffery, nicolas, jody.
>> attending: marc,
>> meeting agenda:
>> - weclome new committee members
>> - 2017 planning
>> - budget request from board
>> - website
>> - exhibition pack
>> 2017 PLANNING
>> Goal is to come out of this meeting with a budget (website,marketing
>> WEBSITE NEW COMMITTEE MEMBERS
>> Website Design
>> Migrate CMS?
>> Website committee disolved, currently website is "self-serve" (board
>> members and project officers).
>> What does the website need?
>> - website focused on people doing stuff --> this moved to the wiki
>> - change focus to the osgeo message
>> - build around our branch, open source mission
>> - ground out in our marketting plan
>> - qgis and foss4g greater "brand" then osgeo
>> marketing plan:
>> - mission and vision focues inward too much
>> - marketing needs to focus outward - what missage for each audience
>> - discussion on what osgeo is for ..
>> - grow developers?
>> - grow users?
>> - grow number of people making a living using open source
>> - Branding Guide
>> - Exhibition Pack
>> marketing committee mandate:
>> - cannot find on wiki https://wiki.osgeo.org/wiki/Marketing_Committee
>> - do we have one?
>> - how to set up? board, community ...
>> how to get a mandate (establish with board):
>> a) for osgeo marketting comittee
>> b) to redo website in 2017
>> identify target audience:
>> - asking project leads did not provide answer
>> - ask projects again? Not sure they care...
>> - board stratagy plan had the same problem with lack of response...
>> approach: message --> marketing stratagy --> tatics
>> - osgeo outreach (focused on growing our community with new users)
>> - establish a marketing stratagy for 2017
>> - support ongoing activities / events like last year (marketing stuff,
>> marketing handbook)
>> - a nice website (by boston 2017 event)
>> BUDGET REQUEST FROM BOARD
>> Goal for 75k budget (25k operations, 50k rfp website).
>> 1) committee budget
>> - 15k marketing and outreach (10k left form last year)
>> 2) website reset budget
>> - rfp etc..
>> - based on jeff's research is 50k (based qgis.org , innovation
>> top-down approach driven on outreach goals:
>> - need somethign like this
>> http://gfdrr.github.io/innovation-lab-brand-guidelines/ 
>> - http://brigade.codeforamerica.org/brigade/ 
>> - a facelift https://wiki.osgeo.org/wiki/Marketing_Plan_Outline 
>> Expectation $50K project to redo previos websites.
>> - marketing plan
>> - branding guide
>> - webstie templates (cms, wiki, etc...)
>> - help migrate the content
>> - ask for collateral for exhbit packs
>> Need the mandate (see above).
>> short term planning getting the commitee up and running:
>> - branding: http://cartogenic.com/OSGeo-brand/guide/ 
>> - Can also look at time and materials contracts (like SAC) - use
>> caution with this approach
>> - management of external vendor can be a nightmare
>> - action: bi-weekly meeting.
>> - team 1: Marc and jody shows interest in the committee and
>> establishing mandate / budget. And then onto the 2017 stratagy
>> - team 2: Jeff and nicolas show interest in website / branding may be
>> interested in managing the rfp / vendor management.
>> - action: mandate discussion with board
>> - action: budget request with board
>> - action: next meeting dec 14th
>> - action: marc marketing plan google doc
>> - action: jeff start terms of reference google doc
>> mid term planning website:
>> - Stratagy in December
>> - RFP January
>> - Award contract end of January
>> - Feburary start, expect a 2-3 month contract
>> - website deadline - foss4g boston
>> collatoral / ehibit pack:
>> - rquest that astrid review marketing collatal
>> - jeff expects we can get this done as part of branding exercise
>> - astrid - print and ship to groups worth wide
>> - jeff promoting a code for america style "conference in a box".
>> - reach out to sponsors to print and ship.
>>  https://wiki.osgeo.org/wiki/Marketing_Committee
>>  http://qgis.org
>>  http://gfdrr.github.io/innovation-lab-brand-guidelines/
>>  http://brigade.codeforamerica.org/brigade/
>>  https://wiki.osgeo.org/wiki/Marketing_Plan_Outline
>>  http://cartogenic.com/OSGeo-brand/guide/
>> Marketing mailing list
>> Marketing at lists.osgeo.org
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