[Marketing] meeting mins

Mon Nov 28 15:51:15 PST 2016

Okay here is a wiki page -
https://wiki.osgeo.org/wiki/Marketing_Meeting_2016-11-25

--
Jody Garnett

On 28 November 2016 at 13:06, Jody Garnett <jody.garnett at gmail.com> wrote:

> Sorry the notes were such a mess, as it was our first meeting everyone had
> stuff to say (and I could not keep up). Next time I would like to ask
> everyone attending help out with the titan pad (or google doc) notes :)
>
> I do not mind if we put something on the wiki. I would recommend doing
> something similar to the board meetings:  provide a summary of actions /
> motions, and then link to the notes.
> --
> Jody Garnett
>
> On 27 November 2016 at 11:03, Astrid Emde (OSGeo) <astrid_emde at osgeo.org>
> wrote:
>
>> Hi Jody, hi marketing-committee,
>>
>> Jody thanks for the minutes.
>>
>> I would suggest to put the meeting minutes to the wiki too. It makes it
>> easier to get an overview in the future and it is possible to make
>> corrections.
>>
>> Is this ok?
>>
>> Here is the link to the Marketing category in the wiki with all the
>> references to marketing pages.
>>
>> http://wiki.osgeo.org/wiki/Category:Marketing
>> http://wiki.osgeo.org/wiki/Category:Marketing
>>
>> Astrid
>>
>> Am 2016-11-25 23:01, schrieb Jody Garnett:
>>
>>> MARKETING COMMITTEE MEETING
>>>
>>> Marc chair, jody secretary.jeffery, nicolas, jody.
>>>
>>> attending: marc,
>>>
>>> meeting agenda:
>>> - weclome new committee members
>>> - 2017 planning
>>> - budget request from board
>>> - website
>>> - exhibition pack
>>>
>>> actions:
>>> -
>>>
>>> 2017 PLANNING
>>>
>>> Goal is to come out of this meeting with a budget (website,marketing
>>> collateral).
>>>
>>> WEBSITE NEW COMMITTEE MEMBERS
>>>
>>>
>>> Website Design
>>> Migrate CMS?
>>>
>>> Website committee disolved, currently website is "self-serve" (board
>>> members and project officers).
>>>
>>> What does the website need?
>>> - website focused on people doing stuff --> this moved to the wiki
>>> - change focus to the osgeo message
>>>
>>> ideas:
>>> - build around our branch, open source mission
>>> - ground out in our marketting plan
>>>
>>> branding:
>>> - qgis and foss4g greater "brand" then osgeo
>>>
>>> marketing plan:
>>> - mission and vision focues inward too much
>>> - marketing needs to focus outward - what missage for each audience
>>> - discussion on what osgeo is for ..
>>>
>>> goals/metrics:
>>> - grow developers?
>>> - grow users?
>>> - grow number of people making a living using open source
>>>
>>> topics:
>>> - Branding Guide
>>> - Exhibition Pack
>>>
>>> marketing committee mandate:
>>> - cannot find on wiki https://wiki.osgeo.org/wiki/Marketing_Committee
>>> [1]
>>> - do we have one?
>>> - how to set up? board, community ...
>>>
>>> how to get a mandate (establish with board):
>>> a) for osgeo marketting comittee
>>> b) to redo website in 2017
>>>
>>> identify target audience:
>>> - asking project leads did not provide answer
>>> - ask projects again? Not sure they care...
>>> - board stratagy plan had the same problem with lack of response...
>>>
>>> approach: message --> marketing stratagy --> tatics
>>>
>>> mandate:
>>> - osgeo outreach (focused on growing our community with new users)
>>> - establish a marketing stratagy for 2017
>>> - support ongoing activities / events like last year (marketing stuff,
>>> marketing handbook)
>>> - a nice website (by boston 2017 event)
>>>
>>> BUDGET REQUEST FROM BOARD
>>>
>>> Goal for 75k budget (25k operations, 50k rfp website).
>>>
>>> 1) committee budget
>>> - 15k marketing and outreach (10k left form last year)
>>> 2) website reset budget
>>> - rfp etc..
>>> - based on jeff's research is 50k (based qgis.org [2], innovation
>>> labs)
>>>
>>> WEBSITE
>>>
>>> top-down approach driven on outreach goals:
>>> - need somethign like this
>>> http://gfdrr.github.io/innovation-lab-brand-guidelines/ [3]
>>> - http://brigade.codeforamerica.org/brigade/ [4]
>>> - a facelift https://wiki.osgeo.org/wiki/Marketing_Plan_Outline [5]
>>>
>>> Expectation $50K project to redo previos websites.
>>> - marketing plan
>>> - branding guide
>>> - webstie templates (cms, wiki, etc...)
>>> - help migrate the content
>>> - ask for collateral for exhbit packs
>>>
>>> Need the mandate (see above).
>>>
>>> PLANNING
>>>
>>> short term planning getting the commitee up and running:
>>> - branding: http://cartogenic.com/OSGeo-brand/guide/ [6]
>>>
>>> - Can also look at time and materials contracts (like SAC) - use
>>> caution with this approach
>>> - management of external vendor can be a nightmare
>>> - action: bi-weekly meeting.
>>> - team 1: Marc and jody shows interest in the committee and
>>> establishing mandate / budget. And then onto the 2017 stratagy
>>> document.
>>> - team 2: Jeff and nicolas show interest in website / branding may be
>>> interested in managing the rfp / vendor management.
>>> - action: mandate discussion with board
>>> - action: budget request with board
>>> - action: next meeting dec 14th
>>> - action: marc marketing plan google doc
>>> - action: jeff start terms of reference google doc
>>>
>>> mid term planning website:
>>> - Stratagy in December
>>> - RFP January
>>> - Award contract end of January
>>> - Feburary start, expect a 2-3 month contract
>>> - website deadline - foss4g boston
>>>
>>> collatoral  / ehibit pack:
>>> - rquest that astrid review marketing collatal
>>> - jeff expects we can get this done as part of branding exercise
>>> - astrid - print and ship to groups worth wide
>>> - jeff promoting a code for america style "conference in a box".
>>> - reach out to sponsors to print and ship.
>>>
>>>
>>>
>>> Links:
>>> ------
>>> [1] https://wiki.osgeo.org/wiki/Marketing_Committee
>>> [2] http://qgis.org
>>> [3] http://gfdrr.github.io/innovation-lab-brand-guidelines/
>>> [4] http://brigade.codeforamerica.org/brigade/
>>> [5] https://wiki.osgeo.org/wiki/Marketing_Plan_Outline
>>> [6] http://cartogenic.com/OSGeo-brand/guide/
>>>
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>
>> --
>> http://wiki.osgeo.org/wiki/User:Astrid_Emde
>>
>
>
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