[Marketing] review: component 1 branding and online style guide

[Cameron Shorter]

I've had a quick review of the PDF Style Guide. Here are my comments:

* Can the Point of Truth for this Style Guide please be provided in an 
Open format such that we can easily maintain it in future. Potential 
formats: RST, OpenOffice, HTML.

/* Re: "The OSGeo primary logo ... MUST appear on all of our 
communications."/

I suggest this should be changed to "The OSGeo primary logo ... SHOULD 
appear on all of OSGEO's OFFICIAL communications."

Note: "Communication" is a very broad term, and could include project 
email lists, skype calls, etc.

/* Re: "NEVER tamper with the elements of the logo or any of its elements."
/

This advise conflicts with sub-brand advice where the logo is changed. I 
think we should explain the process for applying to change the logo, and 
guidelines for what is or is not acceptable, and the process for 
applying to create a sub brand.

Also, I suggest say "SHOULD" instead of "NEVER". We are not sure of all 
future uses of this guide, and we should leave room for creative flair 
and common sense of our community (who should be continuing to consult 
with the Marketing committee, as has been done in the past).

* I assume the selected typeface is Open? (Apparently the last one was 
not open). If it is open, we should state this in the guide, probably 
with a link to where this is explained, so that future people can easily 
work this out.

/* "Explainnation about using Google Webfonts in CSS/HTML"/

This statement seems to be a forgotten TODO?

* Re "Secondary Palette"

I suggest adding a sentence explaining why you might want to use a 
secondary palette.

* "Keep some space between logo and text"

I suggest suggesting how much space (which might be a range).

* Can we please create Presentation templates, in particular, for 
Powerpoint, Google Slides, and reveal.js - a JS powerpoint format, as 
used by OSGeo-Live and others: 
http://live.osgeo.org/en/presentation/index.html#/

* The Social Media section has a nice variant of the logo - we should 
include this variant in the examples for Subbrands.

Cheers, Cameron


On 04/10/17 05:21, Jody Garnett wrote:
> The next component that is ready for review is Component 1 - branding 
> and online style guide.
>
> The expected deliverables here are:
>
> • Vector material (svg, ink, eps...) and images
> • 5 logo options with feedback from OSGeo stakeholders (see below);
> • Online Style Guide (PDF version may also be considered)
>
> The first two deliverables have already been accepted by us, and have 
> been used to drive component 1 and component 3 activities.
>
> The last deliverable is located here:
>
>   * https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
>
> There is one open issue raised:
>
>   * https://github.com/OSGeo/osgeo/issues/109 styleguide page 19 "png
>     missing" for cartography example
>
> Please review, we can make a motion to accept when ready.
> --
> Jody Garnett
>
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing

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