[Marketing] review: component 1 branding and online style guide

[Jody Garnett]

Thanks for the careful review cameron, I have captured your feedback as a
bug ticket here:

https://github.com/OSGeo/osgeo/issues/110

--
Jody Garnett

On 3 October 2017 at 14:53, Cameron Shorter <cameron.shorter at gmail.com>
wrote:

> I've had a quick review of the PDF Style Guide. Here are my comments:
>
> * Can the Point of Truth for this Style Guide please be provided in an
> Open format such that we can easily maintain it in future. Potential
> formats: RST, OpenOffice, HTML.
>
> ** Re: "The OSGeo primary logo ... MUST appear on all of our
> communications."*
>
> I suggest this should be changed to "The OSGeo primary logo ... SHOULD
> appear on all of OSGEO's OFFICIAL communications."
>
> Note: "Communication" is a very broad term, and could include project
> email lists, skype calls, etc.
>
>
> ** Re: "NEVER tamper with the elements of the logo or any of its
> elements." *
>
> This advise conflicts with sub-brand advice where the logo is changed. I
> think we should explain the process for applying to change the logo, and
> guidelines for what is or is not acceptable, and the process for applying
> to create a sub brand.
>
> Also, I suggest say "SHOULD" instead of "NEVER". We are not sure of all
> future uses of this guide, and we should leave room for creative flair and
> common sense of our community (who should be continuing to consult with the
> Marketing committee, as has been done in the past).
>
> * I assume the selected typeface is Open? (Apparently the last one was not
> open). If it is open, we should state this in the guide, probably with a
> link to where this is explained, so that future people can easily work this
> out.
>
> ** "Explainnation about using Google Webfonts in CSS/HTML"*
>
> This statement seems to be a forgotten TODO?
>
> * Re "Secondary Palette"
>
> I suggest adding a sentence explaining why you might want to use a
> secondary palette.
>
> * "Keep some space between logo and text"
>
> I suggest suggesting how much space (which might be a range).
>
> * Can we please create Presentation templates, in particular, for
> Powerpoint, Google Slides, and reveal.js - a JS powerpoint format, as used
> by OSGeo-Live and others: http://live.osgeo.org/en/
> presentation/index.html#/
>
> * The Social Media section has a nice variant of the logo - we should
> include this variant in the examples for Subbrands.
>
> Cheers, Cameron
>
> On 04/10/17 05:21, Jody Garnett wrote:
>
> The next component that is ready for review is Component 1 - branding and
> online style guide.
>
> The expected deliverables here are:
>
> • Vector material (svg, ink, eps...) and images
> • 5 logo options with feedback from OSGeo stakeholders (see below);
> • Online Style Guide (PDF version may also be considered)
>
> The first two deliverables have already been accepted by us, and have been
> used to drive component 1 and component 3 activities.
>
> The last deliverable is located here:
>
>    - https://github.com/OSGeo/osgeo/blob/master/marketing/
>    branding/styleguide-osgeo.pdf
>
> There is one open issue raised:
>
>    - https://github.com/OSGeo/osgeo/issues/109 styleguide page 19 "png
>    missing" for cartography example
>
> Please review, we can make a motion to accept when ready.
> --
> Jody Garnett
>
>
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