[Marketing] review: component 1 branding and online style guide

[Jody Garnett]

So the ball for this is currently in Pim's court, we were able to supply
the missing cartography image - with the delivery of a revised style guide
we should be able to make a motion to accept component 1.

Cameron with respect to your feedback, we need a discussion to resolve your
concerns about wording, do you want to handle this on email, the bug
tracker or a breakout meeting?

1) We slightly tweaked the wording in last week's meeting to be clear about
changing the osgeo logo, vs creating a sub brand logo - but that may or may
not be sufficient to address your concerns.

2) We are sticking with requiring the OSGeo logo on official communication,
I considered changing the word from "official communication" to "official
correspondence" but I do not think that adds benefit. As per the meeting if
require the use of the logo we will see it in use far more often then if it
is only a suggestion.


--
Jody Garnett

On 3 October 2017 at 21:45, Jody Garnett <jody.garnett at gmail.com> wrote:

> Thanks for the careful review cameron, I have captured your feedback as a
> bug ticket here:
>
> https://github.com/OSGeo/osgeo/issues/110
>
> --
> Jody Garnett
>
> On 3 October 2017 at 14:53, Cameron Shorter <cameron.shorter at gmail.com>
> wrote:
>
>> I've had a quick review of the PDF Style Guide. Here are my comments:
>>
>> * Can the Point of Truth for this Style Guide please be provided in an
>> Open format such that we can easily maintain it in future. Potential
>> formats: RST, OpenOffice, HTML.
>>
>> ** Re: "The OSGeo primary logo ... MUST appear on all of our
>> communications."*
>>
>> I suggest this should be changed to "The OSGeo primary logo ... SHOULD
>> appear on all of OSGEO's OFFICIAL communications."
>>
>> Note: "Communication" is a very broad term, and could include project
>> email lists, skype calls, etc.
>>
>>
>> ** Re: "NEVER tamper with the elements of the logo or any of its
>> elements." *
>>
>> This advise conflicts with sub-brand advice where the logo is changed. I
>> think we should explain the process for applying to change the logo, and
>> guidelines for what is or is not acceptable, and the process for applying
>> to create a sub brand.
>>
>> Also, I suggest say "SHOULD" instead of "NEVER". We are not sure of all
>> future uses of this guide, and we should leave room for creative flair and
>> common sense of our community (who should be continuing to consult with the
>> Marketing committee, as has been done in the past).
>>
>> * I assume the selected typeface is Open? (Apparently the last one was
>> not open). If it is open, we should state this in the guide, probably with
>> a link to where this is explained, so that future people can easily work
>> this out.
>>
>> ** "Explainnation about using Google Webfonts in CSS/HTML"*
>>
>> This statement seems to be a forgotten TODO?
>>
>> * Re "Secondary Palette"
>>
>> I suggest adding a sentence explaining why you might want to use a
>> secondary palette.
>>
>> * "Keep some space between logo and text"
>>
>> I suggest suggesting how much space (which might be a range).
>>
>> * Can we please create Presentation templates, in particular, for
>> Powerpoint, Google Slides, and reveal.js - a JS powerpoint format, as used
>> by OSGeo-Live and others: http://live.osgeo.org/en/prese
>> ntation/index.html#/
>>
>> * The Social Media section has a nice variant of the logo - we should
>> include this variant in the examples for Subbrands.
>>
>> Cheers, Cameron
>>
>> On 04/10/17 05:21, Jody Garnett wrote:
>>
>> The next component that is ready for review is Component 1 - branding and
>> online style guide.
>>
>> The expected deliverables here are:
>>
>> • Vector material (svg, ink, eps...) and images
>> • 5 logo options with feedback from OSGeo stakeholders (see below);
>> • Online Style Guide (PDF version may also be considered)
>>
>> The first two deliverables have already been accepted by us, and have
>> been used to drive component 1 and component 3 activities.
>>
>> The last deliverable is located here:
>>
>>    - https://github.com/OSGeo/osgeo/blob/master/marketing/brandin
>>    g/styleguide-osgeo.pdf
>>
>> There is one open issue raised:
>>
>>    - https://github.com/OSGeo/osgeo/issues/109 styleguide page 19 "png
>>    missing" for cartography example
>>
>> Please review, we can make a motion to accept when ready.
>> --
>> Jody Garnett
>>
>>
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>>
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