[Marketing] review: component 1 branding and online style guide

Mon Oct 9 06:44:57 PDT 2017

Hi list,

As an action item for this week I've edited the styleguide to version 8
<https://drive.google.com/open?id=0B08AjQ2hqLipbmZHNFo0dGdNSjA>. Let me
know if anything needs to be adjusted.

Met vriendelijke groet,
With regards,
Pim Tebbens

+31 (0)30 60 808 48
p.tebbens at getinteractive.nl
www.getinteractive.nl

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2017-10-08 21:21 GMT+02:00 Jody Garnett <jody.garnett at gmail.com>:

> So the ball for this is currently in Pim's court, we were able to supply
> the missing cartography image - with the delivery of a revised style guide
> we should be able to make a motion to accept component 1.
>
> Cameron with respect to your feedback, we need a discussion to resolve
> your concerns about wording, do you want to handle this on email, the bug
> tracker or a breakout meeting?
>
> 1) We slightly tweaked the wording in last week's meeting to be clear
> about changing the osgeo logo, vs creating a sub brand logo - but that may
> or may not be sufficient to address your concerns.
>
> 2) We are sticking with requiring the OSGeo logo on official
> communication, I considered changing the word from "official communication"
> to "official correspondence" but I do not think that adds benefit. As per
> the meeting if require the use of the logo we will see it in use far more
> often then if it is only a suggestion.
>
>
> --
> Jody Garnett
>
> On 3 October 2017 at 21:45, Jody Garnett <jody.garnett at gmail.com> wrote:
>
>> Thanks for the careful review cameron, I have captured your feedback as a
>> bug ticket here:
>>
>> https://github.com/OSGeo/osgeo/issues/110
>>
>> --
>> Jody Garnett
>>
>> On 3 October 2017 at 14:53, Cameron Shorter <cameron.shorter at gmail.com>
>> wrote:
>>
>>> I've had a quick review of the PDF Style Guide. Here are my comments:
>>>
>>> * Can the Point of Truth for this Style Guide please be provided in an
>>> Open format such that we can easily maintain it in future. Potential
>>> formats: RST, OpenOffice, HTML.
>>>
>>> ** Re: "The OSGeo primary logo ... MUST appear on all of our
>>> communications."*
>>>
>>> I suggest this should be changed to "The OSGeo primary logo ... SHOULD
>>> appear on all of OSGEO's OFFICIAL communications."
>>>
>>> Note: "Communication" is a very broad term, and could include project
>>> email lists, skype calls, etc.
>>>
>>>
>>> ** Re: "NEVER tamper with the elements of the logo or any of its
>>> elements." *
>>>
>>> This advise conflicts with sub-brand advice where the logo is changed. I
>>> think we should explain the process for applying to change the logo, and
>>> guidelines for what is or is not acceptable, and the process for applying
>>> to create a sub brand.
>>>
>>> Also, I suggest say "SHOULD" instead of "NEVER". We are not sure of all
>>> future uses of this guide, and we should leave room for creative flair and
>>> common sense of our community (who should be continuing to consult with the
>>> Marketing committee, as has been done in the past).
>>>
>>> * I assume the selected typeface is Open? (Apparently the last one was
>>> not open). If it is open, we should state this in the guide, probably with
>>> a link to where this is explained, so that future people can easily work
>>> this out.
>>>
>>> ** "Explainnation about using Google Webfonts in CSS/HTML"*
>>>
>>> This statement seems to be a forgotten TODO?
>>>
>>> * Re "Secondary Palette"
>>>
>>> I suggest adding a sentence explaining why you might want to use a
>>> secondary palette.
>>>
>>> * "Keep some space between logo and text"
>>>
>>> I suggest suggesting how much space (which might be a range).
>>>
>>> * Can we please create Presentation templates, in particular, for
>>> Powerpoint, Google Slides, and reveal.js - a JS powerpoint format, as used
>>> by OSGeo-Live and others: http://live.osgeo.org/en/prese
>>> ntation/index.html#/
>>>
>>> * The Social Media section has a nice variant of the logo - we should
>>> include this variant in the examples for Subbrands.
>>>
>>> Cheers, Cameron
>>>
>>> On 04/10/17 05:21, Jody Garnett wrote:
>>>
>>> The next component that is ready for review is Component 1 - branding
>>> and online style guide.
>>>
>>> The expected deliverables here are:
>>>
>>> • Vector material (svg, ink, eps...) and images
>>> • 5 logo options with feedback from OSGeo stakeholders (see below);
>>> • Online Style Guide (PDF version may also be considered)
>>>
>>> The first two deliverables have already been accepted by us, and have
>>> been used to drive component 1 and component 3 activities.
>>>
>>> The last deliverable is located here:
>>>
>>>    - https://github.com/OSGeo/osgeo/blob/master/marketing/brandin
>>>    g/styleguide-osgeo.pdf
>>>
>>> There is one open issue raised:
>>>
>>>    - https://github.com/OSGeo/osgeo/issues/109 styleguide page 19 "png
>>>    missing" for cartography example
>>>
>>> Please review, we can make a motion to accept when ready.
>>> --
>>> Jody Garnett
>>>
>>>
>>> _______________________________________________
>>> Marketing mailing listMarketing at lists.osgeo.orghttps://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>
>>>
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>>>
>>
>>
>
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