[Marketing] review: component 1 branding and online style guide

Mon Oct 9 23:13:23 PDT 2017

Thanks Pim! Is is now available on github
https://github.com/OSGeo/osgeo/tree/master/marketing/branding

--
Jody Garnett

On 9 October 2017 at 06:44, Pim Tebbens <p.tebbens at getinteractive.nl> wrote:

> Hi list,
>
> As an action item for this week I've edited the styleguide to version 8
> <https://drive.google.com/open?id=0B08AjQ2hqLipbmZHNFo0dGdNSjA>. Let me
> know if anything needs to be adjusted.
>
> Met vriendelijke groet,
> With regards,
> Pim Tebbens
>
> +31 (0)30 60 808 48
> p.tebbens at getinteractive.nl
> www.getinteractive.nl
>
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>
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>
> 2017-10-08 21:21 GMT+02:00 Jody Garnett <jody.garnett at gmail.com>:
>
>> So the ball for this is currently in Pim's court, we were able to supply
>> the missing cartography image - with the delivery of a revised style guide
>> we should be able to make a motion to accept component 1.
>>
>> Cameron with respect to your feedback, we need a discussion to resolve
>> your concerns about wording, do you want to handle this on email, the bug
>> tracker or a breakout meeting?
>>
>> 1) We slightly tweaked the wording in last week's meeting to be clear
>> about changing the osgeo logo, vs creating a sub brand logo - but that may
>> or may not be sufficient to address your concerns.
>>
>> 2) We are sticking with requiring the OSGeo logo on official
>> communication, I considered changing the word from "official communication"
>> to "official correspondence" but I do not think that adds benefit. As per
>> the meeting if require the use of the logo we will see it in use far more
>> often then if it is only a suggestion.
>>
>>
>> --
>> Jody Garnett
>>
>> On 3 October 2017 at 21:45, Jody Garnett <jody.garnett at gmail.com> wrote:
>>
>>> Thanks for the careful review cameron, I have captured your feedback as
>>> a bug ticket here:
>>>
>>> https://github.com/OSGeo/osgeo/issues/110
>>>
>>> --
>>> Jody Garnett
>>>
>>> On 3 October 2017 at 14:53, Cameron Shorter <cameron.shorter at gmail.com>
>>> wrote:
>>>
>>>> I've had a quick review of the PDF Style Guide. Here are my comments:
>>>>
>>>> * Can the Point of Truth for this Style Guide please be provided in an
>>>> Open format such that we can easily maintain it in future. Potential
>>>> formats: RST, OpenOffice, HTML.
>>>>
>>>> ** Re: "The OSGeo primary logo ... MUST appear on all of our
>>>> communications."*
>>>>
>>>> I suggest this should be changed to "The OSGeo primary logo ... SHOULD
>>>> appear on all of OSGEO's OFFICIAL communications."
>>>>
>>>> Note: "Communication" is a very broad term, and could include project
>>>> email lists, skype calls, etc.
>>>>
>>>>
>>>> ** Re: "NEVER tamper with the elements of the logo or any of its
>>>> elements." *
>>>>
>>>> This advise conflicts with sub-brand advice where the logo is changed.
>>>> I think we should explain the process for applying to change the logo, and
>>>> guidelines for what is or is not acceptable, and the process for applying
>>>> to create a sub brand.
>>>>
>>>> Also, I suggest say "SHOULD" instead of "NEVER". We are not sure of all
>>>> future uses of this guide, and we should leave room for creative flair and
>>>> common sense of our community (who should be continuing to consult with the
>>>> Marketing committee, as has been done in the past).
>>>>
>>>> * I assume the selected typeface is Open? (Apparently the last one was
>>>> not open). If it is open, we should state this in the guide, probably with
>>>> a link to where this is explained, so that future people can easily work
>>>> this out.
>>>>
>>>> ** "Explainnation about using Google Webfonts in CSS/HTML"*
>>>>
>>>> This statement seems to be a forgotten TODO?
>>>>
>>>> * Re "Secondary Palette"
>>>>
>>>> I suggest adding a sentence explaining why you might want to use a
>>>> secondary palette.
>>>>
>>>> * "Keep some space between logo and text"
>>>>
>>>> I suggest suggesting how much space (which might be a range).
>>>>
>>>> * Can we please create Presentation templates, in particular, for
>>>> Powerpoint, Google Slides, and reveal.js - a JS powerpoint format, as used
>>>> by OSGeo-Live and others: http://live.osgeo.org/en/prese
>>>> ntation/index.html#/
>>>>
>>>> * The Social Media section has a nice variant of the logo - we should
>>>> include this variant in the examples for Subbrands.
>>>>
>>>> Cheers, Cameron
>>>>
>>>> On 04/10/17 05:21, Jody Garnett wrote:
>>>>
>>>> The next component that is ready for review is Component 1 - branding
>>>> and online style guide.
>>>>
>>>> The expected deliverables here are:
>>>>
>>>> • Vector material (svg, ink, eps...) and images
>>>> • 5 logo options with feedback from OSGeo stakeholders (see below);
>>>> • Online Style Guide (PDF version may also be considered)
>>>>
>>>> The first two deliverables have already been accepted by us, and have
>>>> been used to drive component 1 and component 3 activities.
>>>>
>>>> The last deliverable is located here:
>>>>
>>>>    - https://github.com/OSGeo/osgeo/blob/master/marketing/brandin
>>>>    g/styleguide-osgeo.pdf
>>>>
>>>> There is one open issue raised:
>>>>
>>>>    - https://github.com/OSGeo/osgeo/issues/109 styleguide page 19 "png
>>>>    missing" for cartography example
>>>>
>>>> Please review, we can make a motion to accept when ready.
>>>> --
>>>> Jody Garnett
>>>>
>>>>
>>>> _______________________________________________
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>>>>
>>>>
>>>>
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>>>>
>>>
>>>
>>
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>
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