[Marketing] review: component 1 branding and online style guide

[Jody Garnett]

Cameron can you review again please: https://github.com/
OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf

The only suggestions I have are around providing background information
that would help our members understand what they are looking at (for things
like secondary colors, or sub brands, or distinct brands).

Secondary colors, making a note that these are available for use in
cartography and diagrams to provide a consistent look.

An example of the sub brand template use, to avoid things like this:
http://www.osgeo.org/sites/osgeo.org/files/osgeo_logo.png where alignment
is off.




--
Jody Garnett

On 3 October 2017 at 14:53, Cameron Shorter <cameron.shorter at gmail.com>
wrote:

> I've had a quick review of the PDF Style Guide. Here are my comments:
>
> * Can the Point of Truth for this Style Guide please be provided in an
> Open format such that we can easily maintain it in future. Potential
> formats: RST, OpenOffice, HTML.
>
> ** Re: "The OSGeo primary logo ... MUST appear on all of our
> communications."*
>
> I suggest this should be changed to "The OSGeo primary logo ... SHOULD
> appear on all of OSGEO's OFFICIAL communications."
>
> Note: "Communication" is a very broad term, and could include project
> email lists, skype calls, etc.
>
>
> ** Re: "NEVER tamper with the elements of the logo or any of its
> elements." *
>
> This advise conflicts with sub-brand advice where the logo is changed. I
> think we should explain the process for applying to change the logo, and
> guidelines for what is or is not acceptable, and the process for applying
> to create a sub brand.
>
> Also, I suggest say "SHOULD" instead of "NEVER". We are not sure of all
> future uses of this guide, and we should leave room for creative flair and
> common sense of our community (who should be continuing to consult with the
> Marketing committee, as has been done in the past).
>
> * I assume the selected typeface is Open? (Apparently the last one was not
> open). If it is open, we should state this in the guide, probably with a
> link to where this is explained, so that future people can easily work this
> out.
>
> ** "Explainnation about using Google Webfonts in CSS/HTML"*
>
> This statement seems to be a forgotten TODO?
>
> * Re "Secondary Palette"
>
> I suggest adding a sentence explaining why you might want to use a
> secondary palette.
>
> * "Keep some space between logo and text"
>
> I suggest suggesting how much space (which might be a range).
>
> * Can we please create Presentation templates, in particular, for
> Powerpoint, Google Slides, and reveal.js - a JS powerpoint format, as used
> by OSGeo-Live and others: http://live.osgeo.org/en/
> presentation/index.html#/
>
> * The Social Media section has a nice variant of the logo - we should
> include this variant in the examples for Subbrands.
>
> Cheers, Cameron
>
> On 04/10/17 05:21, Jody Garnett wrote:
>
> The next component that is ready for review is Component 1 - branding and
> online style guide.
>
> The expected deliverables here are:
>
> • Vector material (svg, ink, eps...) and images
> • 5 logo options with feedback from OSGeo stakeholders (see below);
> • Online Style Guide (PDF version may also be considered)
>
> The first two deliverables have already been accepted by us, and have been
> used to drive component 1 and component 3 activities.
>
> The last deliverable is located here:
>
>    - https://github.com/OSGeo/osgeo/blob/master/marketing/
>    branding/styleguide-osgeo.pdf
>
> There is one open issue raised:
>
>    - https://github.com/OSGeo/osgeo/issues/109 styleguide page 19 "png
>    missing" for cartography example
>
> Please review, we can make a motion to accept when ready.
> --
> Jody Garnett
>
>
> _______________________________________________
> Marketing mailing listMarketing at lists.osgeo.orghttps://lists.osgeo.org/mailman/listinfo/marketing
>
>
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.osgeo.org/pipermail/marketing/attachments/20171009/c9131bf4/attachment-0001.html>