[Marketing] Component 3: Print Marketing Collateral Creation Review and Sign-off

Tue Sep 12 12:15:02 PDT 2017

Responding to Astrid's request for information about printing:

1. OSGeo-Brochure
> ------------------
> I would like to print new OSGeo Brochures. Is the version at print rady
> the up-to-date one?
> print-ready [6]
> https://drive.google.com/drive/folders/0B022m344wU7hZVJ2YkJYX3FkQkE
>
>
The PDF in the above print-ready folder is Letter sized for Boston; is this
size useful for you or do you need this content in A4? We revised some
content based on the fosss4ge code-sprint and fixed many small glitches
during review before Boston printing.

> 2. OSGeo project flyer
> ------------------------
> At print-ready [6] there are no project flyer.
> At FOSS4G Printables [7] there are some links to some newer flyer version.
> For the rest I assume that the ones at github are the up-to-date ones.

That sounds correct but we should check:
- checking osgeo_a4.pdf history
<https://github.com/OSGeo/osgeo/commits/master/marketing/print/osgeo_a4.pdf>
shows
Jul 13 modification
- checking osgeo_letter.pdf
<https://github.com/OSGeo/osgeo/commits/master/marketing/print/osgeo_letter.pdf>
history shows Aug 12 modification

Can you check the modification date in the print-ready folder to see if
they are newer?

> 3. Roll-Up
> ---------------
> Are the roll-ups the up-to-date ones at print-ready [6]
>
> Would be really great to have everything at one place at github.

Yes - that is why we are reviewing in email :)

I am afraid I am confused on these, there were several options of different
sizes being sent around for review.

4. Logos OSGeo
> -------------------
> All OSGeo logo versions should be places at f.e
> https://github.com/OSGeo/osgeo/tree/master/marketing/branding/logo
> not at
> https://github.com/OSGeo/osgeo/tree/master/incubation

Do you think? Those logos are specific to the incubation process. I was
thinking that I would create a sponsors folder with instructions and
materials for sponsors.

Sorry, on wednesdays when marketing planning takes place I am always still
> working and can't join.

Working is good; is there a time you can meet to review component 3
deliverables? You may also have more options to meet directly with Marc and
Pim.

--
Jody Garnett

On 12 September 2017 at 11:29, Jody Garnett <jody.garnett at gmail.com> wrote:

> Okay folks it is show time, please see tab-3 for the *"Component 3: Print
> Marketing Collateral Creation":*
>
>
> * OSGeo - Project Delivery Sign-off
> <https://docs.google.com/spreadsheets/d/1RItHzHM4Ltl5UiWSH_LQRPetQdMD4sQa9LX_tYG5IpQ/edit?usp=drive_web>*
> Tab-3 provides a list of deliverables from the contract along with links
> to the google drive files, provided.
>
> Just so we stay on task here is the description of component 3:
>
> *This activity involves creating print ready artwork (in ps, svg, psd
> etcetera as required) using the vector material created for Component 1, to
> be used to promote the foundation, its projects, initiatives and activities
> at events or distributed to educational institutions and other
> organizations for outreach. These materials are intended to provide easily
> digestible information about what OSGeo is and how it is relevant for GIS
> practitioners who may not be familiar with Open Source. These collateral
> items should be able to be modified and adapted by local organizations for
> their own purposes and in their own languages. The intention is that a
> local organization could download a packet of print ready artwork, modify
> it for their event or activity and send them to a local printer for
> production so should be in standard international sizes for ease of use.*
>
>
> Going over the list of links provided I notice some inconsistencies; think
> we are going to need to spend a bit of time hunting things down.
>
>    - Letterhead / biz cards provided as EPS, not a template
>    - Multi Page Brouchure A4 provided, not the most up to date Letter
>    used for Boston
>    - One Page Info - A4 provided, not Letter
>    - Project - we have many examples
>       - Foundation - we have a good a4 and letter example
>       - Local Organization / Lab - we did not do one of these
>       - Event - we wrote up text for foss4g but did not apply to template
>       - Initiative - geoforall used as an example
>       - Others? - we used osgeo-live as an example (is it a project or
>       initiative? it is an other ...)
>    - Flyers - we did not do this one, EPS provided but not template
>       - we used a one page osgeo handout instead due to printing cost
>    - Printed Documentation Templates - this is pending
>    - Booth Materials
>       - Roll up banners - we have several examples spread over google
>       drive folders
>       - Back panel posters - eps provided, looks a bit dated, text
>       inconsistent
>       - Tablecloths - not sure we printed this one, EPS provided
>       - Buttons, magnets, stickers - we have several examples spread over
>       google drive folders and email
>    - Horizontal banners - pim just provided now , not quite sure how
>    these are used :)
>    - Outdoor signage - not provided, folder contains examples of how it
>    looks not the actual sign
>    - T-Shirt template - pdf provided, so not editable
>    - Social media profile assets - provided, we have inconsistent sizing
>    to consider between facebook, twitter, linkedin
>
> The big theme is locating the content produced, for content that has been
> provided we often have it spread across several locations we need to gather
> up. In a few cases we only have a final PDF or EPS file.
>
> 1) shared google drive folder used for this project
> 
>  Collateral
> <https://drive.google.com/drive/folders/0B08AjQ2hqLipNGpMQ1ZuUU4wYlk>
> 
> 2) delivery of large files via file transfer, and then staged in google
> drive print-ready folder for foss4ge and foss4g events
> 
>  print-ready
> <https://drive.google.com/drive/folders/0B022m344wU7hZVJ2YkJYX3FkQkE>
> 
> 3) github for files that have been reviewed and are shared with the
> community (in several cases these were not print-ready due to file size)
>
> https://github.com/OSGeo/osgeo/tree/master/marketing/print
>
> For content that needs to be adapted (such as letterhead or biz cards) I
> expect a template (indesign or whatever was used). Our community members
> have already shown the ability to migrate to scribus (or purchase indesign)
> as required.
> --
> Jody Garnett
>
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