[Marketing] marketing brochure

Jody Garnett jody.garnett at gmail.com
Mon Dec 2 20:37:32 PST 2019 

I should also point out we have never merged in the work from Nicolas. It
is sitting in a PR:
https://github.com/OSGeo/osgeo/pulls (waiting for review comments to be
addressed).

I should also point out that my enthusiasm is for seeing things finished
(and have no personal stake in doing it myself). Indeed I am leaning
towards paying getinteractive a time and materials contract for next year
(say 40 hours) to use as needed for graphic design work.

I also think we should put a RFP to our community to provide map
integration for members/local chapters/GeoForAll (right now we hide our
maps in a filter drop down). Absolutely nobody has volunteered on this one
...



On Tue, Dec 3, 2019 at 4:24 AM adam steer <adam.d.steer at gmail.com> wrote:

> My preference would be:
>
> - use some indesign expertise (either buy a license and let Jody go for it
> or hire someone) to unpack .indd files to something else (EPS? SVG?
> preferences?) which is more transportable, even if that means losing some
> adobe-specific pizzaz in the design process
>
> - deploy some budget to help with whatever updates / refreshes are needed,
> providing any additional guidance on design principles we require to
> incorporate Nicolas’ icon set wherever we should do so, with the
> understanding that the end result should be useful across the
> Inkscape/Scribus *and* Adobe platforms (woohoo! design interoperability!
> can it be done? I hope so!)
>
> …with a view to:
> - deploying Jody’s enthusiasm, experience and wisdom - even if it is to
> completely disagree with my thoughts above :)
> - making it as easy as possible for future us to pick up and carry on
> later.
>
> …and having said that, I’ll help Jody any way I can without needing an
> Adobe suite licence.
>
> Regards,
>
> Adam
>
>
>
> On Tue, 3 Dec 2019 at 13:55, Jody Garnett <jody.garnett at gmail.com> wrote:
>
>> Nice, I am not against Scribus and would you personally be willing to try
>> again.
>>
>>  The last challenge is harder, I would like us as volunteers to be able
>> to hire a graphics designer to get stuff done faster for regional events
>> and projects.
>>
>> Personally I think the website is most important, and printing things out
>> is hopefully going away. But it does make an impression, and that
>> impression helps break down “open source is not professional” hesitation
>> allowing us to reach more folks.
>>
>> I am aware how silly it is we need to work so hard to give software away.
>> Still it makes people so happy it is worth a bit of our time.
>>
>> On Tue, Dec 3, 2019 at 12:45 AM adam steer <adam.d.steer at gmail.com>
>> wrote:
>>
>>> Hi all
>>>
>>> Looks like inDesign may need to be part of the process, scribus cannot
>>> import the .indd files in marketing collateral [1], and the PDFs in print
>>> [2] don’t open with fonts as editable fonts (although the text can be
>>> replaced easily enough).
>>>
>>> Both Scribus and Inkscape have moved a long way since 2017. For my own
>>> two cents I find inDesign and illustrator at least as painful to use, and
>>> you have to then pay for them also ;) - so I haven’t used them in a very
>>> long time.
>>>
>>> Cheers,
>>>
>>> Adam
>>>
>>> [1]
>>> https://github.com/OSGeo/osgeo/tree/master/marketing/collateral/brochure
>>> [2] https://github.com/OSGeo/osgeo/tree/master/marketing/print
>>>
>>>
>>>
>>> On Tue, 3 Dec 2019 at 04:35, Astrid Emde (OSGeo) <astrid_emde at osgeo.org>
>>> wrote:
>>>
>>>> Hello Jody,
>>>>
>>>> great that you have more time now and great that you would like to work
>>>> on the flyer/brochure.
>>>>
>>>> It would make sense to update the brochure and make ist sustainable (do
>>>> not list sponsors) so we can print it and us that version for quite
>>>> while.
>>>> Although I would prefer a lighter weight version of the OSGeo brochure.
>>>>
>>>> It also is great if you can update some of the one-page flyer too.
>>>>
>>>> It looked like with some files scribus did not work, so I am fine if
>>>> you
>>>> do it with inDesign. Maybe you leave the scribus files that work as
>>>> they
>>>> are.
>>>>
>>>> You could choose the license that you think make sense.
>>>>
>>>> Astrid
>>>>
>>>> Am 02.12.2019 18:25 schrieb Jody Garnett:
>>>> > Brian I had a terrible couple of weeks before foss4g boston using
>>>> > scribus for the one page handouts. The teams produces results that
>>>> > were visually inconsistent and their work had to be redone so that all
>>>> > the output had the logos and so on in a consistent fashion.
>>>> >
>>>> > When you say Scribus get's good reviews ... can I ask from where? It
>>>> > certainly works but it honestly reminded me of desktop publishing
>>>> > solutions on an an Amiga 4000.
>>>> >
>>>> > We can go through some old email where Antia Graser worked really hard
>>>> > evaluating options and getting scribus to work.  We also had our
>>>> > graphics designer give it a go but it was too slow/frustrating given
>>>> > the timeframe.
>>>> >
>>>> > -
>>>> >
>>>> https://lists.osgeo.org/pipermail/marketing/2017-September/003967.html
>>>> > [2]
>>>> >
>>>> > The other option that folks discussed in that thread was InkScape,
>>>> > however it was producing SVG output that could not be used in the
>>>> > browsers due to a difference in SVG standard support. Sadly at the
>>>> > time it was also producing PDF output inconsistently.
>>>> >
>>>> > --
>>>> > Jody Garnett
>>>> >
>>>> > On Mon, 2 Dec 2019 at 16:07, Brian M Hamlin <maplabs at light42.com>
>>>> > wrote:
>>>> >
>>>> >> Hi - Here in California/USA Adobe products are certainly very
>>>> >> popular, and I use them myself (old purchase). However, the FOSS
>>>> >> desktop publishing suite Scribus also gets good reviews. Is it
>>>> >> truly the only forward, to use inDesign for the brochures? The
>>>> >> fonts can be used in any case.
>>>> >>
>>>> >> cheers --Brian
>>>> >>
>>>> >> On 12/2/19 6:39 AM, Jody Garnett wrote:
>>>> >>
>>>> >>> I have been resisting taking on any more activities until my term
>>>> >>> as Director was up. With today's announcement I have some more
>>>> >>> capacity :)
>>>> >>>
>>>> >>> Astrid you mentioned wanted to update the osgeo brochure last
>>>> >>> year, and we did not have any members available with access to
>>>> >>> InDesign. The economics of using scribus did not work out for us
>>>> >>> (when we had access to a graphic designer it was better to use a
>>>> >>> WYIWYG tool to take advantage of their training).
>>>> >>>
>>>> >>> I would be willing to do the update, if the marketing committee
>>>> >>> was able to provide an InDesign license. In the past I purchased
>>>> >>> proprietary fonts when they were mandated by our logo design,
>>>> >>> however InDesign is a more expensive commitment.
>>>> >>>
>>>> >>> a) InDesign US$239.88/yr
>>>> >>> b) InDesign US$31.49/mo, only subscribe when needed?
>>>> >>>
>>>> >>> Another good approach is:
>>>> >>>
>>>> >>> c) Contact GetInteractive and set up a time and materials contract
>>>> >>>
>>>> >>> d) Ask on our mailing list if anyone else has access to InDesign
>>>> >>> and would be willing to do the work.
>>>> >>>
>>>> >>> Please reply with your preference, and any discussion. I feel we
>>>> >>> should make a motion this calendar year while we have marketing
>>>> >>> budget to work with.
>>>> >>>
>>>> >>> aside: I was able to make use of scribus for some of our one page
>>>> >>> handouts, porting content from a number of projects for a
>>>> >>> consistent appearance. It was a very frustrating learning curve,
>>>> >>> but I think I can safely update these now.
>>>> >>> --
>>>> >>> Jody Garnett
>>>> >>>
>>>> >>> _______________________________________________
>>>> >>> Marketing mailing list
>>>> >>> Marketing at lists.osgeo.org
>>>> >>> https://lists.osgeo.org/mailman/listinfo/marketing [1]
>>>> >
>>>> >
>>>> > Links:
>>>> > ------
>>>> > [1] https://lists.osgeo.org/mailman/listinfo/marketing
>>>> > [2]
>>>> >
>>>> https://lists.osgeo.org/pipermail/marketing/2017-September/003967.html
>>>> >
>>>> > _______________________________________________
>>>> > Marketing mailing list
>>>> > Marketing at lists.osgeo.org
>>>> > https://lists.osgeo.org/mailman/listinfo/marketing
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>
>>>
>>> --
>>> Dr. Adam Steer
>>> http://spatialised.net
>>> https://www.researchgate.net/profile/Adam_Steer
>>> http://au.linkedin.com/in/adamsteer
>>> http://orcid.org/0000-0003-0046-7236
>>> +61 427 091 712 ::  @adamdsteer
>>>
>>> Suits are bad for business:
>>> http://www.spatialised.net/business-penguins/
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>
>> --
>> --
>> Jody Garnett
>>
>
>
> --
> Dr. Adam Steer
> http://spatialised.net
> https://www.researchgate.net/profile/Adam_Steer
> http://au.linkedin.com/in/adamsteer
> http://orcid.org/0000-0003-0046-7236
> +61 427 091 712 ::  @adamdsteer
>
> Suits are bad for business: http://www.spatialised.net/business-penguins/
>
-- 
--
Jody Garnett
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