[Marketing] Proposal to subscribe to an email platform for all of OSGeo committees

Mon Sep 21 22:20:06 PDT 2020

Hi all,
I don't know what is the best solution, but as open source community, I
strongly believe we should use open source softwate and adopt a fully
privacy protection policy.

Don't know if MailChimp fit these requirements....

Maxi

Il mar 22 set 2020, 03:43 Alex Mandel <tech_dev at wildintellect.com> ha
scritto:

> I think Marketing is the right place, but only if enough of the
> Conference members who are making this request are present (I'm not on
> that list so had to drop it from my response). I'm adding in my opinion
> as a SAC member but this had not been discussed thoroughly with the
> whole committee. Marketing once it has defined the specific needs, and
> growth expectations can request further exploration from SAC.
>
> As mentioned in another thread in Marketing, copied here to bring it in
> to the conversation...
>
> I'd like to see a more complete comparison of options, and little more
> info on expected usage based on previous numbers, and future anticipated
> expansion.
> https://alternativeto.net/software/mailchimp/
>
> Noting things like Campyn has a 15% non-profit discount and a
> pay-as-you-go option.
>
> LAMP stack is pretty straightforward, we do not at this time have an AWS
> account. Not saying it's out of the question but it's more complexity
> than one might think to maintain access/persmissions, billing tags,
> etc... Might even opt to use a pre-built AWS lightsail LAMP to even skip
> on most of the setup work.
>
> Per usual if someone not currently on SAC is interested in becoming the
> admin that would add weight to any self hosted options.
>
> Others have pointed out the biggest concern is getting blacklisted. We
> want either a 3rd party service or something like Sendy where
> unsubscribe is simple/easy and all the anti-spam magic is added to the
> sending.
>
> Thanks,
> Alex
> System Admin Committee
>
>
> On 9/16/20 2:30 AM, Steven Feldman wrote:
> > Hi
> >
> > I posted to Marketing, Conference and Board because I wasn’t sure which
> committee should be involved? If one of the Committee chairs wants to “own"
> this thread we can switch to one list only.
> >
> > Re Adam’s comments:
> > Our current mailing lists are primarily for a bi-directional
> conversation amongst our community, they are not for marketing - they do
> not deliver graphics and formatting easily, the signup process is clunky,
> confusing and does not integrate easily.
> > An e-mail service (MailChimp or Sendy) is for outbound marketing comms
> only (at large or very large scale) and usually provides some analytics
> about the success of a mail campaign. This is important for all of our
> outreach activities
> > All of the people on our lists have given their permission to receive
> further mails from OSGeo/FOSS4G, we gathered nearly 800 permissions out of
> 1,000 registrations for FOSS4GUK2020. The email service needs to have a
> simple opt-out option, the possibility to configure personal preferences
> (eg region of interest), record sources of contacts and comply with GDPR
> > The Sendy approach uses the Amazon Simple Email Service to actually send
> the emails which means that we do not have to run a mail server or have
> concerns re spam blocking.
> >
> >
> > ______
> > Steven
> >
> > Unusual maps in strange places -  mappery.org <http://mappery.org/>
> >
> > Subscribe to my weekly “Maps in the Wild <http://eepurl.com/dKStT-/>”
> newsletter
> >
> >> On 15 Sep 2020, at 16:09, María Arias de Reyna <delawen at gmail.com>
> wrote:
> >>
> >> Resending because I lost some lists here.
> >>
> >> Should we focus on only one list? Marketing maybe?
> >>
> >> On Tue, Sep 15, 2020 at 5:00 PM María Arias de Reyna <delawen at gmail.com
> <mailto:delawen at gmail.com>> wrote:
> >> Hi!
> >>
> >> Jumping in!
> >>
> >> On Tue, Sep 15, 2020 at 3:22 PM Adam Steer <adam.d.steer at gmail.com
> <mailto:adam.d.steer at gmail.com>> wrote:
> >> Is there a reason the existing discussion / announce list
> infrastructure (includingannounce at lists.osgeo.org <mailto:
> announce at lists.osgeo.org> and foss4gXXXX at lists.osgeo.org <mailto:
> foss4gXXXX at lists.osgeo.org>) cannot be used? (are there numbers on how
> much that costs?)
> >>
> >> Having a better marketing tracking statistics tool.
> >>
> >> If we're talking about building infrastructure, is it a good time to
> talk about wholesale migration for all of OSGeo lists to more modern
> systems (eg mailman v3 or discourse, or ...)? - using F4G 2021 as the
> guinea pig?
> >>
> >> There are open source mailchimp alternatives. I think I mentioned
> https://www.phplist.com/ <https://www.phplist.com/> before. As long as we
> have a mail server available to  send the emails... do we?
> >>
> >> Current FOSS4G team lacks the workforce to add an open source code
> alternative to mailchimp to the stack. We are focusing on Pretix and
> Pretalx at this point, which we hope will be useful as a base event OSGeo
> stack.
> >>
> >> But if there's some volunteer that can look into phplist and deploy it,
> please, be my guest!!! We just don't want to add more tasks on our
> shoulders at this moment. Although the final decision should go through
> conference and marketing committees I guess.
> >>
> >> Is sharing mailing lists ethical/permitted? My argument here is that
> when a subscriber signs up they should be allowed to give (or not)
> permission about how (and by whom) they are contacted in future - in the
> example a user signs up for FOSS4G2021 communications, we should not (even
> if it is allowed by law) then share their details in future with some other
> event *without explicit permission to do so* (do we know for sure that
> those 10-15k contacts signed up for future communications about
> conferences?)
> >>
> >> As far as I know (maybe some LOC slipped), we always have phrased it as
> "if you want to keep updated on future FOSS4G". And there's no automatic
> adding to this list when you buy a ticket. Attendees who bought a ticket
> and people interested in FOSS4G in general are separated lists. And there's
> always a link to remove yourself from the list. So no problem here with
> privacy.
> >>
> >> ...and what is the purpose for tracking e-mail? do we explain what is
> tracked and why anywhere? are there examples for people to see? are
> subscribers plainly made aware that mail to them is tracked?
> >>
> >> With sendy I see some similarities to mailchimp in that regard,
> collecting a bunch of stuff for the aim of... is anybody sure?
> >>
> >> Long story short is: being able to do better marketing to sell more
> tickets. Collect statistics to understand the kind of things people read
> more.
> >>
> >> I agree, this may be interesting to discuss if we *need* it or if we
> are happy with less statistics and more blind sales. I am no
> mailchimp/marketing expert so I can only guess here.
> >>
> >> I know there's likely some pressure to get messages going out for
> FOSS4G2021, it'd be great to see it done with awesome data privacy
> practices and open tooling in mind :)
> >>
> >> We have the current mailchimp we can spin up whenever we need. But if
> we are going to move to Sendy and be "guinea pigs", it is better to do it
> before we start using mailchimp (and adding templates there). Just to not
> have to migrate/duplicate work.
> >>
> >> Regards,
> >>
> >> Adam
> >>
> >> Cheers!
> >> María
> >>
> >>
> >>
> >> On Tue, 15 Sep 2020 at 14:47, Steven Feldman <shfeldman at gmail.com
> <mailto:shfeldman at gmail.com>> wrote:
> >> I have been talking with Malena about a replacement for our MailChimp
> account for FOSS4G.
> >>
> >> Our current subscription is paused as it was costing us about $100 per
> month for 10-15k contacts even though we weren’t sending emails, we can
> restart the account whenever we need to and start paying the bill again.
> >>
> >> We have been looking at lower cost ways to send bulk emails to
> potential delegates for FOSS4G and based on some recommendations and
> reviews we think Sendy.co <http://sendy.co/> would work for us. If anyone
> has experience of Sendy please chip in now with your views. There is a one
> time cost of $59 for a Sendy license which we would need to install on our
> own server and then a cost of $1 per 10k emails for the Amazon SE <
> https://aws.amazon.com/ses/pricing/>S mail service plus a bit more for
> attachments.
> >>
> >> If we sent up to 100k emails per month (10 campaigns to 10k contacts)
> with a few graphics our costs would be about $25 per month which is a
> fraction of the costs with MailChimp.
> >>
> >> I propose that OSGeo purchases a Sendy license, sets up the self hosted
> service on our infrastructure and signs up for the Amazon Simple Email
> Service. We should set this up in a way that allows our Marketing
> Committee, Regional FOSS4Gs and other groups to have access to the service
> for managing and sharing (with appropriate privacy controls) mailing lists.
> This would provide continuity from year to year for our events organisers
> and could also form the basis for an ongoing dialogue with sponsors
> >>
> >> Malena and Maria are keen to move our contacts out of MailChimp and to
> get started mailing people re FOSS4G2021 as soon as possible.
> >>
> >> Cheers
> >> ______
> >> Steven
> >>
> >> Unusual maps in strange places -  mappery.org <http://mappery.org/>
> >>
> >> Subscribe to my weekly “Maps in the Wild <http://eepurl.com/dKStT-/>”
> newsletter
> >>
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
> >> https://lists.osgeo.org/mailman/listinfo/marketing <
> https://lists.osgeo.org/mailman/listinfo/marketing>
> >
> >
> > _______________________________________________
> > Marketing mailing list
> > Marketing at lists.osgeo.org
> > https://lists.osgeo.org/mailman/listinfo/marketing
> >
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing
> --
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>
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