[Marketing] Website/Outreach Project

[Jody Garnett]

 Thanks Scott this is great,

The questions are good; and I suggest you collect input from several
sources. The individuals on this list are good starting place (as they have
self-selected to be considerate of outreach advoacy goals).

It may also be wise to reach out to the current board members (
https://www.osgeo.org/about/board/) as the elected representatives of the
wider community. The board also has an outreach goal as part of building
relationships with other organizations (industry partners, public
institutions, service providers).  You can find specific committees such as
"GeoForAll" that pull in members from research and education.

The "addition of a new member" attracts individuals joining OSGeo to
further a wide range of different goals. Each one of which is going to be
considered vital by their respective committee.

Once you have settled your questions, contacting the "officers" on the
https://www.osgeo.org/about/board/ page is the best way to approach this.
Being available to speak on behalf of their committee is what the volunteer
role is about.

Thanks for taking this on I am curiouss as what you will find.
--
Jody Garnett


On Feb 26, 2024 at 7:24:32 AM, Scott McHale via Marketing <
marketing at lists.osgeo.org> wrote:

> Folks,
>
>
>
> As discussed at the most recent marketing committee meeting, I’m noting my
> thoughts and starting points regarding improvement of our outreach
> capabilities via the website.
>
>
>
> I’m not a marketing professional or website developer (or a GIS person,
> oddly) so I am definitely open to thoughts, corrections, and suggestions
> from everyone on my ideas and approach on the matter. My initial interest
> in this change was specifically related to the process for gaining an OSGeo
> UserId and how best to communicate both the instructions and the value to
> potential new community members from varying backgrounds. Initial mailing
> list discussion seems to suggest there’s openness to addressing those
> specific issues but also review whether there are changes to the website,
> generally, which would also be of value.
>
>
>
>
>
> *My Intended Approach:*
>
>
>
> I will, on my end, take a lightweight Business Analysis project approach
> recognizing this is a volunteer organization and will try to make the
> effort as frictionless as possible for other contributors where I can.
> Obviously, if we end up taking on a significant effort as part of an agreed
> solution, more formality will make sense.
>
>
>
>    - I’ll need help to better understand the context
>       - What we measure as an organization and what we consider success.
>          - Product installations, project contributions/contributors,
>          membership, fundraising, other?
>          - Specifically related to the webpages: page visits, sign-ons,
>          other?
>       - What internal and external stakeholders we need/intend to address.
>          - Assuming existing and prospective sponsors, members,
>          contributors, and users (in addition to this committee and the board)
>          - Any specific business/org types (gov, academia, specific
>          industries)?
>       - What we’re currently capable of as an organization in terms of
>       implementing changes
>          - Constraints arising from org structure, technology choices,
>          budget, etc.
>       - The market(s) we currently serve and whether there are specific
>       areas of focus or challenge within those?
>          - I’m guessing there is a lot of this information floating
>          around in our current organization and membership, but I’m also open to
>          reaching out more broadly. I’ll need help understanding:
>             - Personas of our various stakeholders
>             - Best avenues for outreach
>
>
>
> Having these questions – and others you might suggest – answered will help
> me put together a plan to dig in more deeply on stakeholder needs and then
> draft a current state analysis speaking to what we’re trying to do and
> where stakeholders feel requirements are being met, or not.
>
>
>
> From there, we can agree a means for getting a few solutions – likely of
> varying size and scope – to refine and prioritize.
>
>
>
> Please always feel free to give me your very honest opinions on whether my
> recommendations here are too much, too little, or just plain wrong. I’d
> rather re-think the whole thing now than get started on an effort that the
> team doesn’t think can create real value for us going forward.
>
>
>
> All thoughts appreciated.
>
>
>
> Thanks,
>
> Scott.
>
>
>
>
>
>
>
>
>
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing
>
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