[OSGeo-UK] Email Newsletter to event attendees

[Steven Feldman]

Hi Jo

My thoughts, others may differ

Because:
Not everyone likes mailing lists
Not all of our event attendees over the last x years are on the list or want to be
The list is better at conversation than broadcast
The list only supports pretty simple content (limited graphics and layout)
I don’t think it is possible to segment a list, so everyone gets everything which is far from ideal in an outreach strategy

I could go on but in summary: if we want to reach out to people who aren’t veterans of the list culture we may want to try different tools
______
Steven

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> On 25 Sep 2023, at 16:28, Jo Cook via UK <uk at lists.osgeo.org> wrote:
> 
> Hi All,
> 
> I'm going to bite...
> 
> Why would you want the mental burden of having to maintain a second email list for OSGeo:UK? It's not like the existing one is particularly high traffic, so why dilute it even further? 
> 
> All the best
> 
> Jo
> 
> On Mon, Sep 25, 2023 at 2:54 PM Nick Bearman via UK <uk at lists.osgeo.org <mailto:uk at lists.osgeo.org>> wrote:
>> Thanks Steven - this looks good. 
>> 
>> How important do you think segmentation is? I think it could be useful going forward if we want to be a bit more strategic - e.g. sending different emails to people interested in different venues - but not sure if we want to get that complex!
>> 
>> Only other thing that comes to mind is GDPR compliance - I assume they all are, but it is something we should check before signing up. 
>> 
>> Any comments from anyone else?
>> 
>> Best wishes,
>> Nick.
>> 
>> On 20/09/2023 3:28 pm, Steven Feldman wrote:
>>> While we were preparing for FOSS4GUK we talked about the possibility of building a mailing list to send infrequent newsletters to people who attended our events but might not want to follow this list. This would help us market to potential attendees and sponsors.
>>> 
>>> I undertook to review the free tiers of several of the commercial services. I did not consider any self hosted solutions as I don’t have the skills to stand something like that up, but if anyone is willing to do that feel free to put your hand up!
>>> 
>>> Here are the best options that I found:
>>> 
>>> Zoho is free for up to 2k contacts and 6k emails per month but has no segmentation https://www.zoho.com/campaigns/pricing.html?src=dd
>>> Brevo (formerly Send in Blue) offers unlimited contacts but only 300 emails per day (so would require batching somehow) and includes segmentation https://www.brevo.com/pricing/marketing-platform/see-all-features/
>>> 
>>> Sender looks good 2,500 free contacts and 15,000 sends per month, includes segmentation. They also offer a PAYG model where we pay £4.68/1000 emails if we need the advanced features but only a few times per year https://www.sender.net/pricing/
>>> 
>>> Thoughts?
>>> ______
>>> Steven
>>> 
>>> 🐘: @stevenfeldman <https://mastodon.me.uk/@stevenfeldman>
>>> - Unusual maps in strange places -  mappery.org <http://mappery.org/>
>>> - Co-host of the Geomob podcast <https://thegeomob.com/podcast>
>>> - Subscribe to my weekly “Maps in the Wild <http://eepurl.com/dKStT-/>” newsletter
>>> 
>>> 
>>> 
>>> _______________________________________________
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>>> UK at lists.osgeo.org <mailto:UK at lists.osgeo.org>
>>> https://lists.osgeo.org/mailman/listinfo/uk
>> -- 
>> Nick Bearman
>> +44 (0) 7717745715
>> nick at geospatialtrainingsolutions.co.uk <mailto:nick at geospatialtrainingsolutions.co.uk>
>> 
>> Due to my own life/work balance, you may get emails from me outside of normal working hours. Please do not feel any pressure to respond outside of your own working pattern.
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> 
> 
> -- 
> Jo Cook
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