[Webcom] Re: [Marketing] Website Redesign

Frank Warmerdam warmerdam at pobox.com
Fri Dec 12 13:04:00 EST 2008

Jason Birch wrote:
> I disagree :)
> It's not about content or graphic design, it's about user experience and
> findability.  A redesign has to be primarily about ensuring that the
> site functions as well as possible. 


I believe we also lack a lot of content to serve the needs expressed in
the site focus document.  ie. case studies, white papers providing overall

I'm generally supportive of your ideas on findability, search optimization
and so forth, though SEO seems like voodoo to me.

> And yes, finally, we may need a bit of a layout redesign.  My preference
> would be to drop the left and right menus from the main page, and
> simplify the user experience.  I think that the Mozilla Foundation is a
> good example of this:  http://www.mozilla.org/  Apache has gone part of
> the way with the "quick-button" links at the top of the page, but I
> think they could easily drop the second column on the right:
> http://www.apache.org/foundation/

I honestly can't see this (dropping lots of stuff from the main page) making
that much difference, but I suppose that's why I'm not a user experience guy.

Best regards,
I set the clouds in motion - turn up   | Frank Warmerdam, warmerdam at pobox.com
light and sound - activate the windows | http://pobox.com/~warmerdam
and watch the world go round - Rush    | Geospatial Programmer for Rent

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