[Marketing] marketing brochure

Tue Dec 3 18:33:38 PST 2019

Hey Jody, all

Allright I am now feeling super naive and less than helpful. Exporting from
.indd to EPS will not really achieve much, since inDesign won’t open EPS
files [1], although it looks like Scribus will (maybe losing font editing
as fonts) [2] - so design interoperability is a failure here.

I think this problem *only* applies to the brochure [3], since all of the
other print materials are single-sheet and can safely (IMO) be handed
around as svg files for use in inkscape and illustrator.

…for the brochure.. hmm. yes having a format commonly used in design shops
is awesome, and yes being able to do things using open tooling is also
awesome - unfortunately both can't happen

The best approach seems to be keeping the brochure in .indd format for now.
Sorry for making storms in teacups

Adam

[1]
https://helpx.adobe.com/au/indesign/kb/supported-file-formats-indesign-cs5.html
[2] https://wiki.scribus.net/canvas/Help:Manual_Importeps

On Tue, 3 Dec 2019 at 17:10, Jody Garnett <jody.garnett at gmail.com> wrote:

> Let's try the conversion and we can do an updated round of Inkscape /
> scribus / indesign. I think the one-page documents should be something we
> can maintain with the project teams, the other materials (multi-page
> Boucher, banners, etc...) may need to be evaluated on a case-by-case basis?
> --
> Jody Garnett
>
>
> On Tue, 3 Dec 2019 at 07:01, Jody Garnett <jody.garnett at gmail.com> wrote:
>
>> I am a bit frustrated here, but perhaps I am missing something, or not
>> being clear enough.  I want to keep our marketing materials in a format
>> where we can tag in professional design help when needed.
>> --
>> Jody Garnett
>>
>>
>> On Tue, 3 Dec 2019 at 06:35, nicolas bozon <nicolas.bozon at gmail.com>
>> wrote:
>>
>>> Thanks Harisson,
>>> That would probably help us to get our brochure in a more open and
>>> usable format, yes please !
>>> Would you be able to convert this file (
>>> https://github.com/OSGeo/osgeo/tree/master/marketing/collateral/brochure/001-EU-size)
>>> to SVG or PDF please ?
>>> Or provide me with the CC account credentials, and i'll be happy to
>>> proceed, and finally get rid of these unfriendly indd files !
>>>
>>> Thanks in advance
>>> Best,
>>>
>>> Nick
>>>
>>> Le mar. 3 déc. 2019 à 06:17, Harrison Grundy <
>>> harrison.grundy at astrodoggroup.com> a écrit :
>>>
>>>> I've got a spare Creative Cloud license floating around that we'd be
>>>> happy to donate to this for a few months, let me know if that would be
>>>> useful.
>>>>
>>>> --- Harrison
>>>>
>>>> On 3 December 2019 12:37:32 PM SGT, Jody Garnett <
>>>> jody.garnett at gmail.com> wrote:
>>>>>
>>>>> I should also point out we have never merged in the work from Nicolas.
>>>>> It is sitting in a PR:
>>>>> https://github.com/OSGeo/osgeo/pulls (waiting for review comments to
>>>>> be addressed).
>>>>>
>>>>> I should also point out that my enthusiasm is for seeing things
>>>>> finished (and have no personal stake in doing it myself). Indeed I am
>>>>> leaning towards paying getinteractive a time and materials contract for
>>>>> next year (say 40 hours) to use as needed for graphic design work.
>>>>>
>>>>> I also think we should put a RFP to our community to provide map
>>>>> integration for members/local chapters/GeoForAll (right now we hide our
>>>>> maps in a filter drop down). Absolutely nobody has volunteered on this one
>>>>> ...
>>>>>
>>>>>
>>>>>
>>>>> On Tue, Dec 3, 2019 at 4:24 AM adam steer <adam.d.steer at gmail.com>
>>>>> wrote:
>>>>>
>>>>>> My preference would be:
>>>>>>
>>>>>> - use some indesign expertise (either buy a license and let Jody go
>>>>>> for it or hire someone) to unpack .indd files to something else (EPS? SVG?
>>>>>> preferences?) which is more transportable, even if that means losing some
>>>>>> adobe-specific pizzaz in the design process
>>>>>>
>>>>>> - deploy some budget to help with whatever updates / refreshes are
>>>>>> needed, providing any additional guidance on design principles we require
>>>>>> to incorporate Nicolas’ icon set wherever we should do so, with the
>>>>>> understanding that the end result should be useful across the
>>>>>> Inkscape/Scribus *and* Adobe platforms (woohoo! design interoperability!
>>>>>> can it be done? I hope so!)
>>>>>>
>>>>>> …with a view to:
>>>>>> - deploying Jody’s enthusiasm, experience and wisdom - even if it is
>>>>>> to completely disagree with my thoughts above :)
>>>>>> - making it as easy as possible for future us to pick up and carry on
>>>>>> later.
>>>>>>
>>>>>> …and having said that, I’ll help Jody any way I can without needing
>>>>>> an Adobe suite licence.
>>>>>>
>>>>>> Regards,
>>>>>>
>>>>>> Adam
>>>>>>
>>>>>>
>>>>>>
>>>>>> On Tue, 3 Dec 2019 at 13:55, Jody Garnett <jody.garnett at gmail.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Nice, I am not against Scribus and would you personally be willing
>>>>>>> to try again.
>>>>>>>
>>>>>>>  The last challenge is harder, I would like us as volunteers to be
>>>>>>> able to hire a graphics designer to get stuff done faster for regional
>>>>>>> events and projects.
>>>>>>>
>>>>>>> Personally I think the website is most important, and printing
>>>>>>> things out is hopefully going away. But it does make an impression, and
>>>>>>> that impression helps break down “open source is not professional”
>>>>>>> hesitation allowing us to reach more folks.
>>>>>>>
>>>>>>> I am aware how silly it is we need to work so hard to give software
>>>>>>> away. Still it makes people so happy it is worth a bit of our time.
>>>>>>>
>>>>>>> On Tue, Dec 3, 2019 at 12:45 AM adam steer <adam.d.steer at gmail.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> Hi all
>>>>>>>>
>>>>>>>> Looks like inDesign may need to be part of the process, scribus
>>>>>>>> cannot import the .indd files in marketing collateral [1], and the PDFs in
>>>>>>>> print [2] don’t open with fonts as editable fonts (although the text can be
>>>>>>>> replaced easily enough).
>>>>>>>>
>>>>>>>> Both Scribus and Inkscape have moved a long way since 2017. For my
>>>>>>>> own two cents I find inDesign and illustrator at least as painful to use,
>>>>>>>> and you have to then pay for them also ;) - so I haven’t used them in a
>>>>>>>> very long time.
>>>>>>>>
>>>>>>>> Cheers,
>>>>>>>>
>>>>>>>> Adam
>>>>>>>>
>>>>>>>> [1]
>>>>>>>> https://github.com/OSGeo/osgeo/tree/master/marketing/collateral/brochure
>>>>>>>> [2] https://github.com/OSGeo/osgeo/tree/master/marketing/print
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> On Tue, 3 Dec 2019 at 04:35, Astrid Emde (OSGeo) <
>>>>>>>> astrid_emde at osgeo.org> wrote:
>>>>>>>>
>>>>>>>>> Hello Jody,
>>>>>>>>>
>>>>>>>>> great that you have more time now and great that you would like to
>>>>>>>>> work
>>>>>>>>> on the flyer/brochure.
>>>>>>>>>
>>>>>>>>> It would make sense to update the brochure and make ist
>>>>>>>>> sustainable (do
>>>>>>>>> not list sponsors) so we can print it and us that version for
>>>>>>>>> quite
>>>>>>>>> while.
>>>>>>>>> Although I would prefer a lighter weight version of the OSGeo
>>>>>>>>> brochure.
>>>>>>>>>
>>>>>>>>> It also is great if you can update some of the one-page flyer too.
>>>>>>>>>
>>>>>>>>> It looked like with some files scribus did not work, so I am fine
>>>>>>>>> if you
>>>>>>>>> do it with inDesign. Maybe you leave the scribus files that work
>>>>>>>>> as they
>>>>>>>>> are.
>>>>>>>>>
>>>>>>>>> You could choose the license that you think make sense.
>>>>>>>>>
>>>>>>>>> Astrid
>>>>>>>>>
>>>>>>>>> Am 02.12.2019 18:25 schrieb Jody Garnett:
>>>>>>>>> > Brian I had a terrible couple of weeks before foss4g boston using
>>>>>>>>> > scribus for the one page handouts. The teams produces results
>>>>>>>>> that
>>>>>>>>> > were visually inconsistent and their work had to be redone so
>>>>>>>>> that all
>>>>>>>>> > the output had the logos and so on in a consistent fashion.
>>>>>>>>> >
>>>>>>>>> > When you say Scribus get's good reviews ... can I ask from
>>>>>>>>> where? It
>>>>>>>>> > certainly works but it honestly reminded me of desktop publishing
>>>>>>>>> > solutions on an an Amiga 4000.
>>>>>>>>> >
>>>>>>>>> > We can go through some old email where Antia Graser worked
>>>>>>>>> really hard
>>>>>>>>> > evaluating options and getting scribus to work.  We also had our
>>>>>>>>> > graphics designer give it a go but it was too slow/frustrating
>>>>>>>>> given
>>>>>>>>> > the timeframe.
>>>>>>>>> >
>>>>>>>>> > -
>>>>>>>>> >
>>>>>>>>> https://lists.osgeo.org/pipermail/marketing/2017-September/003967.html
>>>>>>>>> > [2]
>>>>>>>>> >
>>>>>>>>> > The other option that folks discussed in that thread was
>>>>>>>>> InkScape,
>>>>>>>>> > however it was producing SVG output that could not be used in the
>>>>>>>>> > browsers due to a difference in SVG standard support. Sadly at
>>>>>>>>> the
>>>>>>>>> > time it was also producing PDF output inconsistently.
>>>>>>>>> >
>>>>>>>>> > --
>>>>>>>>> > Jody Garnett
>>>>>>>>> >
>>>>>>>>> > On Mon, 2 Dec 2019 at 16:07, Brian M Hamlin <maplabs at light42.com
>>>>>>>>> >
>>>>>>>>> > wrote:
>>>>>>>>> >
>>>>>>>>> >> Hi - Here in California/USA Adobe products are certainly very
>>>>>>>>> >> popular, and I use them myself (old purchase). However, the FOSS
>>>>>>>>> >> desktop publishing suite Scribus also gets good reviews. Is it
>>>>>>>>> >> truly the only forward, to use inDesign for the brochures? The
>>>>>>>>> >> fonts can be used in any case.
>>>>>>>>> >>
>>>>>>>>> >> cheers --Brian
>>>>>>>>> >>
>>>>>>>>> >> On 12/2/19 6:39 AM, Jody Garnett wrote:
>>>>>>>>> >>
>>>>>>>>> >>> I have been resisting taking on any more activities until my
>>>>>>>>> term
>>>>>>>>> >>> as Director was up. With today's announcement I have some more
>>>>>>>>> >>> capacity :)
>>>>>>>>> >>>
>>>>>>>>> >>> Astrid you mentioned wanted to update the osgeo brochure last
>>>>>>>>> >>> year, and we did not have any members available with access to
>>>>>>>>> >>> InDesign. The economics of using scribus did not work out for
>>>>>>>>> us
>>>>>>>>> >>> (when we had access to a graphic designer it was better to use
>>>>>>>>> a
>>>>>>>>> >>> WYIWYG tool to take advantage of their training).
>>>>>>>>> >>>
>>>>>>>>> >>> I would be willing to do the update, if the marketing committee
>>>>>>>>> >>> was able to provide an InDesign license. In the past I
>>>>>>>>> purchased
>>>>>>>>> >>> proprietary fonts when they were mandated by our logo design,
>>>>>>>>> >>> however InDesign is a more expensive commitment.
>>>>>>>>> >>>
>>>>>>>>> >>> a) InDesign US$239.88/yr
>>>>>>>>> >>> b) InDesign US$31.49/mo, only subscribe when needed?
>>>>>>>>> >>>
>>>>>>>>> >>> Another good approach is:
>>>>>>>>> >>>
>>>>>>>>> >>> c) Contact GetInteractive and set up a time and materials
>>>>>>>>> contract
>>>>>>>>> >>>
>>>>>>>>> >>> d) Ask on our mailing list if anyone else has access to
>>>>>>>>> InDesign
>>>>>>>>> >>> and would be willing to do the work.
>>>>>>>>> >>>
>>>>>>>>> >>> Please reply with your preference, and any discussion. I feel
>>>>>>>>> we
>>>>>>>>> >>> should make a motion this calendar year while we have marketing
>>>>>>>>> >>> budget to work with.
>>>>>>>>> >>>
>>>>>>>>> >>> aside: I was able to make use of scribus for some of our one
>>>>>>>>> page
>>>>>>>>> >>> handouts, porting content from a number of projects for a
>>>>>>>>> >>> consistent appearance. It was a very frustrating learning
>>>>>>>>> curve,
>>>>>>>>> >>> but I think I can safely update these now.
>>>>>>>>> >>> --
>>>>>>>>> >>> Jody Garnett
>>>>>>>>> >>>
>>>>>>>>> >>> _______________________________________________
>>>>>>>>> >>> Marketing mailing list
>>>>>>>>> >>> Marketing at lists.osgeo.org
>>>>>>>>> >>> https://lists.osgeo.org/mailman/listinfo/marketing [1]
>>>>>>>>> >
>>>>>>>>> >
>>>>>>>>> > Links:
>>>>>>>>> > ------
>>>>>>>>> > [1] https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>>>>> > [2]
>>>>>>>>> >
>>>>>>>>> https://lists.osgeo.org/pipermail/marketing/2017-September/003967.html
>>>>>>>>> >
>>>>>>>>> > _______________________________________________
>>>>>>>>> > Marketing mailing list
>>>>>>>>> > Marketing at lists.osgeo.org
>>>>>>>>> > https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>>>>> _______________________________________________
>>>>>>>>> Marketing mailing list
>>>>>>>>> Marketing at lists.osgeo.org
>>>>>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Dr. Adam Steer
>>>>>>>> http://spatialised.net
>>>>>>>> https://www.researchgate.net/profile/Adam_Steer
>>>>>>>> http://au.linkedin.com/in/adamsteer
>>>>>>>> http://orcid.org/0000-0003-0046-7236
>>>>>>>> +61 427 091 712 ::  @adamdsteer
>>>>>>>>
>>>>>>>> Suits are bad for business:
>>>>>>>> http://www.spatialised.net/business-penguins/
>>>>>>>> _______________________________________________
>>>>>>>> Marketing mailing list
>>>>>>>> Marketing at lists.osgeo.org
>>>>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>>>
>>>>>>> --
>>>>>>> --
>>>>>>> Jody Garnett
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Dr. Adam Steer
>>>>>> http://spatialised.net
>>>>>> https://www.researchgate.net/profile/Adam_Steer
>>>>>> http://au.linkedin.com/in/adamsteer
>>>>>> http://orcid.org/0000-0003-0046-7236
>>>>>> +61 427 091 712 ::  @adamdsteer
>>>>>>
>>>>>> Suits are bad for business:
>>>>>> http://www.spatialised.net/business-penguins/
>>>>>>
>>>>> --
>>>>> --
>>>>> Jody Garnett
>>>>>
>>>>
>>>> --
>>>> Sent from my Android device with K-9 Mail. Please excuse my brevity.
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>

-- 
Dr. Adam Steer
http://spatialised.net
https://www.researchgate.net/profile/Adam_Steer
http://au.linkedin.com/in/adamsteer
http://orcid.org/0000-0003-0046-7236
+61 427 091 712 ::  @adamdsteer

Suits are bad for business: http://www.spatialised.net/business-penguins/
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